IID, Inc. agreed to acquire Part of Marketing Support Sites and Transformation Business of Direct Co., Ltd. from Direct Co., Ltd. for ¥48 million.
January 26, 2024
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IID, Inc. (TSE:6038) agreed to acquire Part of Marketing Support Sites and Transformation Business of Direct Co., Ltd. from Direct Co., Ltd. for ¥48 million on January 26, 2024. The transaction is expected to close early in February 2024.
IID, Inc is a Japan-based company principally engaged in news Website operation and marketing research business. The Company operates in two business segments. Content Marketing Platform (CMP) segment operates 52 Website media & content and five magazines covering 20 genres, mainly news Websites, for seven industries such as automobiles and related products. Content Marketing Solutions (CMS) segment is mainly involved in the provision of two solutions: research solutions and e-commerce (EC) solutions. Research solutions provide large-scale quantitative surveys and qualitative surveys for individual consumers. EC Solutions develops the business centering on the provision of marbleASP, the original EC system.