Hyundai Motor North America, a subsidiary of Hyundai Motor Company has named Edgar Carranza as its new chief executive officer of Hyundai Motor Mexico. In the new role, Carranza will be responsible for operations, marketing, sales, service and customer satisfaction activities. He will be responsible for developing and implementing a strategy to increase profits and grow market share.

The company says that he will concentrate on delivering the best customer experience in partnership with its distributors. Carranza has a more than 21 years of experience in the automotive industry. He has held key positions within Nissan Motor Company in Mexico, the United States and Japan.