Hyundai Motor Company announced appointing Brian Latouf to the new position of Global Chief Safety Officer, (GCSO). Latouf reports to José Muñoz, President and Chief Operating Officer (COO) of Hyundai Motor Company, and President and CEO, Hyundai Motor North America (HMNA). As the newly created GCSO, Latouf will integrate the engineering resources of Hyundai and HMNA by combining safety field investigations, safety data analysis, and safety engineering performance into a streamlined global technical function.

Munoz will also serve as the accountable executive for Hyundai's safety matters through his COO role. The change further enhances Hyundai's dedication to a 'safety driven' culture throughout the company with a focus on keeping customers, passengers and other road users safe around the world. In this newly created global executive role, Latouf will also have responsibility for vehicle safety performance through Hyundai's research and development organization.

The newly formed Integrated Safety and Environment Quality Center at Hyundai Motor Group's R&D Division will have a dotted line reporting structure into the GCSO for all strategic safety items and strategies.