*
* National TV Spot Airs During Football's Conference Championship Games on
The campaign's theme, 'It's Time to
It's Time to
'With the introduction of the IONIQ 6,
The 60- and 30-second hero spots titled, 'Your Dad Is Going Electric,' feature Kevin and
They feature Kevin as an early adopter who is excited to show off all the innovation and capabilities of his new ride to unassuming strangers. The 60-second ad also directly addresses consumers' concerns about charging times and driving range by highlighting how the IONIQ 6 can go from 10% to 80% charge in as little as 18 minutes on a 350-kW, 800V DC ultra-fast charger[1] and has a driving range of up to 361 miles for the IONIQ 6 SE RWD.[2]
'Your Dad Is Going Electric' will air this Sunday during both of professional football's conference championship games. The 30-second companion spot, 'Grandkids,' continues to follow the Kevin and
After the championship games, the ads will continue to run across broadcast and digital media platforms through March, when the vehicle goes on sale. In addition, contextual social media content that highlights key IONIQ 6 features including charge time, Bluelink, digital key, etc. will extend across multiple platforms, including YouTube,
The new spots were directed by Oscar-nominated film and TV commercial directors
The IONIQ 6 marketing campaign was developed in collaboration with
[1] Approximately 18 minutes to charge from 10% to 80% on a 350-kW, 800V DC ultra-fast charger. Actual charging time varies based on a number of factors, including current battery charge level, output of the charging unit, vehicle and battery settings, battery temperature and outside temperature.
[2] Estimated driving range of 361 miles for 2023 IONIQ 6 SE Long Range RWD (referenced in ads) and 270 miles for IONIQ 6 Limited AWD (shown in ads), based on a fully charged battery. Estimated ranges for other trims vary. Estimates based on internal testing with anticipated EPA certification pending. For comparison purposes only. Actual range will vary based on a number of factors, including vehicle options, driving conditions and habits, vehicle and battery's condition, battery temperature and outside temperature.
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