At CES 2023 on January 5th, Leica Cine 1 was displayed at the Hisense booth, which has become a witness to the strong partnership between both sides. Hisense and Leica Camera will continue to consolidate their technology collaboration in the Laser TV segment by launching new products, all in premium segment and all oriented to the next level of image quality. For Hisense, it has long realized the importance of partnership and working with Leica is in line with its own development needs.

Leica's superior optical technology enables Hisense's Laser TVs to deliver sharper and more detailed images, which can lay a solid foundation for the further development of its home theatre and short-focus Laser TVs. With its innovative triple-RGB laser powered by Hisense's Laser TV technology, Leica Cine 1, displayed at CES 2023, uses the Leica projection lens expertise and the Leica Image Optimization (LIOTM) technology to optimize picture quality and to deliver an ultimate cinematic viewing experience. Over the next years, Hisense and Leica will develop further technologies, all oriented to the next level of premium image quality, making the global Laser TV industry more dynamic.