Hindware Home Innovation Limited announced The Central Consumer Protection Authority (CCPA) has issued an Order dated 8 July 2024 (Order) under Section 21 of the Consumer Protection Act, 2019 imposing a penalty of INR 100,000 the company for violation of provisions of the Consumer Protection Act, 2019 read with Consumer Protection (E-Commerce) Rules, 2020. Details of violation(s) /contravention(s) committed or alleged to be committed: CCPA has observed that the Company in its advertisement has issued the term Life Warranty for its products and deliberately concealed important information, falsely describes its product, gives false guarantee as to nature, substance or quality of the products. Thus, it makes a fit case of misleading advertisement under Consumer Protection Act, 2019.

Under the Order, CCPA has issued the following direction to the Company: To discontinue the impugned advertisement from all electronic and print media whatsoever with immediate effect; Pay a penalty of INR 1,00,000 for publishing a misleading claim LIFETIME WARRANTY; The company shall submit the amount of penalty and a compliance report to CCPA on the directions within 15 days from the date of this Order. Date of receipt: 9 July 2024.