Through the partnership, Hilton is now the exclusive global hotel partner and the official title sponsor of BringMe as of
'BuzzFeed's strength is building brands that drive action IRL. Tasty empowers millions of people to cook and try new recipes every day and now BringMe is inspiring young people to visit new places and explore new things,' said
Since its launch in 2018, BringMe has become the largest and fastest-growing travel and experience digital publisher, and has built a strong relationship with its massive audience to become the No. 1 travel creator globally per unique viewer and by minutes watched, according to
'Today's consumers are rapidly evolving their content consumption habits, which means getting the right message in front of the right customer at the right time requires innovation and agility,' said
Industry trends reveal that younger audiences tend to focus on overall travel experiences, rather than singular made-for-Instagram moments, trust peer-to-peer influence over big aggregators to guide their travel planning and are more likely to book with a company with a strong corporate responsibility record. By approaching travel through an accessible point of view, BringMe is uniquely positioned as that trusted friend who can lead them to the right experience and its content has a proven track record for driving real-world action.
'BuzzFeed is developing best of breed content experiences and integrating with Hilton's world- class brands and diverse portfolio of properties,' said
Hilton is the first major hotel company to use science-based targets to reduce carbon emissions and is committed to doubling its investment in social impact and cutting its environmental impact in half by 2030. Efforts such as its food donation program that will feed 160,000 annually across the
The partnership builds on BuzzFeed's recently announced plans to fix the longstanding attribution problem where digital middlemen capture profit for the value that media publishers provide. Through this partnership, BuzzFeed's industry-leading affiliate business is applying learnings from mastering retail and building a more sophisticated affiliate business for travel. By creating a direct link from BuzzFeed content to Hilton's booking capabilities, the partnership helps readers directly engage with offerings relevant to their specific interests from BringMe's unique destinations, travel activities and city journey guides.
'BuzzFeed has built an industry-leading affiliate business and we're excited that this partnership helps us further extend into a more sophisticated model,' said Peretti. 'This is the first step in solving an industry-wide attribution problem for publishers, and we're proud to pave the way and work with an innovative leader like Hilton to create content that inspires our audience to travel.'
Pairing BuzzFeed's travel content with Hilton's industry-leading direct booking efforts amplifies Hilton's 'Expect Better.
To learn more, visit buzzfeed.com/bringme.
*Terms & Conditions are available on the Hilton website.
About BuzzFeed
BuzzFeed is the world's leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world's largest social food network; original reporting and investigative journalism through
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton earned a spot on the 2019 World's Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program
CONTACT
Hilton
+1 571 389 5861
BuzzFeed
+1 412 818 6920
(C) 2020 Electronic News Publishing, source