Hilton Worldwide announced that it has signed a franchise agreement with Martinez Hotels & Resorts to bring its upscale DoubleTree by Hilton brand to Ireland. Since opening its first European hotel in 2008, DoubleTree by Hilton now has almost 60 properties trading or under development across the region. The Morrison Dublin, will introduce the DoubleTree by Hilton brand to Ireland in early February, following an extensive $9.3 million refurbishment.

The deal will see Dublin's renowned Morrison Hotel reopen as The Morrison Dublin, a DoubleTree by Hilton Hotel in early February, following an extensive $9.3 million refurbishment featuring a new interior design from Dublin-based Nikki O'Donnell Architects (NODA).