Dethrone Royalty Holdings, Inc. announced that it will be launching Dethrone Beverage on March 9, 2013 in conjunction with a ribbon cutting ceremony for the new Dethrone Basecamp located at 261 California Dr., Burlingame, CA (San Francisco Bay Area). At the launch the following Dethrone Athletes will be lending their support; Aldon Smith of the San Francisco 49ers (NFL), the current UFC Lightweight Champ Ben Henderson, and UFC's Josh Koscheck.