Hepsipay, the digital open wallet of leading Turkish e-commerce platform Hepsiburada announced an agreement with the Istanbul Metropolitan Municipality's Belbim/Istanbulkart, which will enable approximately 20 million active Istanbulkart users to shop easily on the Hepsiburada platform without the need for any other bank or credit card. Belbim's Istanbulkart is a contactless pre-paid card for public transportation payment and customers who hold one will now be able to use their account balance to purchase goods on Hepsiburada. This service will operate through the Hepsipay Wallet, which offers customers the opportunity to meet all their needs with innovative payment solutions and services such as multi-credit card payment, online shopping credit, charge to billing and secure payment. This agreement will help to bring the e-commerce experience to a broader audience in Turkey, in line with Hepsiburada's vision of leading digitalization of commerce. By enabling alternative payment options, Hepsiburada keeps enhancing the customer experience and opens up its platform to customers without access to traditional banking services.
Hepsiburada's collaboration with Istanbul Metropolitan Municipality is expected to be operational in first quarter of 2022.