2014-04-22 11:57:11
Talk about entrepreneurship has let the boy go to sell sanitary napkin
Many well-known entrepreneurs, have long "veteran" experience, Xu Lianjie is no exception.
Xu Lianjie talked about the beginning of the difficulties encountered when said: "when I was young, was originally a garment and a zipper, and later turned the sanitary napkin. At the time, not to mention the boys, even my wife, then she is not 30 years old, have never seen a sanitary napkin, when women are used with menstruation. You can say that the sanitary napkin market have how old? It can be said that almost no.".
Xu Lianjie is in the market blank period is entered, but later met "embarrassing" things constantly. "At that time, we even female salesperson are not, let the man go to sell, they think we 'boring'. We also find someone to sell to the supermarket, they simply do not want to, some supermarkets selling food of people think, the sanitary napkin and together with the food, the food will not sell, then the idea is that."
However, Xu Lianjie did not give up. On the contrary, he saw a very large market prospect. "Next, we will continue to guide the consumer point of view, to explore and create market, finally succeeded."
On the spatial competition of traditional industry is still very great
At present, a problem bothering many Fujian: inventory pressure, homogenization of serious competition.
"Why do firms homogeneous so serious? There is the impetuous psychology and seek nothing but profits at work, see who things selling well, hurry to do. This also led to the food crisis, trust crisis, consumers do not trust on us." Xu Lianjie said, at present, how to make responsible products to our consumers, it is the common responsibility of entrepreneurs.
"Now a lot of industry is the surface excess labor problems, but as long as we are good, your cost is low, profit space is the biggest, what are you afraid of? Cannot bear is your opponent." Xu Lianjie said, only to the entrepreneur's sense of responsibility, to create better value for customers and society, can be developed to create new products, consumers will be willing to pay. "Such as apple, apple mobile phone out of Nokia, precisely because they create better value for the customer." Xu Lianjie said, Fujian private enterprises are manufacturing, are the real economy, has a strong industrial base, more able to withstand the test of the impact, as long as we are willing to change, in fact, the traditional industrial space is still very great.
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