Hank Payments Corp. announced that Matthew Mitchell has joined as Chief Digital and Marketing Officer. Mr. Mitchell brings a wealth of experience in branding, digital marketing, and social media, having held digital marketing roles at Twitter, Xaxis, FreshBooks and most recently at CIBC.

He built and operated new growth channels for FreshBooks, successfully delivering optimized CAC to LTV ratios and was also responsible for mass customer communications for CIBC's recent rebranding.