H Farm : Fast Company's European Innovation Festival powered by Gucci

Fast Company brings the first-ever European Innovation Festival to Milan and Florence, powered by Gucci. The Milan portion of the Festival will feature a one-of-a-kind interactive exhibition, Sensorium, curated by us.

Fast Company announced the line-up for its European Innovation Festival (FCEIF) - the first-ever global thought leadership summit of its kind. The three-day event, powered by Gucci, will take place from July 9-11 in Milan and Florence. The Festival, titled 'The Dawn of Superintelligence', will highlight the potential for collaboration between man and machine as society sits on the precipice of a new era of technological advancement and artificial intelligence. The Festival will bring together a high profile collection of global thought leaders to explore the opportunities and challenges that come from marrying the precision and analytics of computers with the sensitivity of humanity.

Each year, the Fast Company Innovation Festival gathers influential visionaries from the worlds of business, design, and culture to problem solve and share their insights alongside Fast Company editors.

The Milan portion of the Festival will also feature a one-of-a-kind interactive exhibition, Sensorium, curated by us. Sensorium is a self-guided experience, engaging selected startups and artistic installations in deploying advanced technologies allowing Festival attendees to engage with six 'supersenses' in order to stimulate emotions in a creative manner.

Speakers for the Festival include: Yuval Noah Harari, historian and author; Darren Aronofsky, screenwriter and director; Jared Leto, tech investor, actor and musician; Dr. Ngozi Okonjo-Iweala, economist, international development expert and former Finance Minister of Nigeria; Alec Ross, author of 'The Industries of the Future,' technology policy expert, and senior innovation advisor to former Secretary of State Hillary Clinton; Natalie Massenet, founder of Net-A-Porter and co-founder and managing partner, Imaginary Ventures; Riccardo Sabatini, scientist and entrepreneur; Jessica Brillhart, immersive director, writer and founder of Vrai Pictures; Dustin Yellin, contemporary artist; Chloe Macintosh, chief creative officer, Soho House, and cofounder, Made.com; Massimo Bottura, chef patron and Food for Soul founder; Marian Goodell, CEO, Burning Man; Giuseppe Sala, Mayor of Milan, and Marco Bizzarri, President and CEO of Gucci.