Goodfood Market Corp. announced that Jonathan Roiter will be joining its management team as Chief Financial Officer, effective June 7, 2021. Jonathan has over twenty-five years of experience in defining and executing ambitious financial roadmaps while building and leading high-performing teams. He most recently was Senior Vice President at Gildan Activewear, where he led the corporate development and finance functions. Jonathan also spent five years at Ace Bakery as Chief Financial Officer and Chief Operating Officer. At Goodfood, he will be in charge of the day-to-day finance function, overseeing all accounting and finance operations, while providing strategic recommendations supporting Goodfood's ambitious growth strategy, vision and mission. He will report to the CEO.