Go Colors, announced a new five-year franchise agreement with Apparel Group. This partnership marks a significant step towards expanding the Go Colors brand throughout the GCC countries, starting with launching 13 new stores across the United Arab Emirates and Saudi Arabia. Go Colors has revolutionized the women's bottom wear market with its extensive collection that includes everything from ethnic wear such as churidars and patialas to western styles like trousers and jeggings.

With over 700 exclusive brand stores in India and presence in more than 2,000 large format stores, Go Colors brings a rich legacy of quality, variety, and accessibility to the GCC market. The strategic expansion plan will see Apparel Group leverage its extensive retail expertise to introduce Go Colors' diverse range of products to a new audience, looking to fulfill the growing demand for versatile and fashionable bottom wear across the GCC. This partnership is expected to enhance the retail landscape in the GCC, offering customers access to a vast range of high-quality women's bottom wear in over 120 colors and 50 styles, from traditional to contemporary.

The first phase of expansion will focus on establishing a strong presence in major cities across the UAE and Saudi Arabia, with further plans to extend throughout the GCC. The agreement grants the Franchisee exclusive rights to operate and sell ?Go Colors? branded products in UAE and Saudi Arabia under specified conditions, including adherence to Franchisor's standards and guidelines.

It outlines obligations regarding store design, marketing, quality control, and termination procedures, while emphasizing confidentiality, intellectual property rights, and compliance with local laws.