Gfinity plc announced the appointment of Todd Sitrin as a strategic advisor to the Athlos Game Technologies leadership team. Todd is a video game veteran with more than thirty years of experience and global leadership in interactive and linear entertainment, esports, media, sports, and technology. He has launched and supported hundreds of live service and traditional games as well as led critical, strategic growth initiatives at Electronic Arts for 20 years, most recently as the Senior Vice President & General Manager of EA's Competitive Gaming Entertainment.

Todd's experience spans many of the world's leading games including FIFA, Apex Legends, Madden NFL, The Sims and Battlefield.