GENERAL MOTORS COMPANY 2015-01-05
DETROIT - Cadillac's global expansion continued in 2014 with the brand recording a 5 percent sales increase over the prior year. Cadillac sold 263,697 vehicles worldwide in the 2014 calendar year.
Cadillac sales in China grew 47 percent, driven by growth in the ATS and XTS sedans. Beginning production in late 2013, the ATS-L sold 13,276 units. The larger XTS sedan was up 59 percent year over year to 32,559 units. Cadillac sold more than 73,000 vehicles in China in 2014.
Cadillac sales in Canada grew 10 percent, driven by increases for the SRX crossover and ATS sport sedan. Other countries featuring sharp growth rates included Mexico (up 17 percent), South Korea (up 118 percent) and Israel (up 73 percent).
"Cadillac is both expanding and elevating globally," said President Johan de Nysschen. "In 2015, we will take many further steps, such as this year's introduction of all-new high performance V-Series models and the top-of-the-range CT6 to advance further globally."
In the U.S., Cadillac's average transaction price climbed to more than $47,000, higher than BMW and Lexus. Also, 74 percent of ATS buyers in 2014 were new to the brand, not trading in a Cadillac vehicle.
Market | CY 2014 | CY 2013 | YOY % Change |
US | 170,750 | 182,549 | (6.5) |
China | 73,500 | 50,005 | 47.0 |
Canada | 10,538 | 9,608 | 9.7 |
Middle East | 4,265 | 4,191 | 1.8 |
Europe/Russia | 1,674 | 1,943 | (13.8) |
Rest of World | 2,970 | 2,443 | 21.6 |
TOTAL | 263,697 | 250,739 | 5.2 |
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.
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The Cadillac ATS-L, a stretched version of the ATS luxury sports sedan sold only in China, helped Cadillac grow sales 47 percent in the country in 2014. Overall, Cadillac global sales rose 5.2 percent year over year.
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