INVESTOR PRESENTATION

FEBRUARY 2021

"Generac's mission is to ensure peace of mind by developing power products and solutions that make the world safer, brighter, and more productive."

INVESTOR RELATIONS

Aaron Jagdfeld

PRESIDENT & CEO

York Ragen

CHIEF FINANCIAL OFFICER

Mike Harris

VICE PRESIDENT - CORPORATE DEVELOPMENT & INVESTOR RELATIONS

(262) 506-6064InvestorRelations@generac.com

Certain statements contained in this news release, as well as other information provided from time to time by Generac Holdings Inc. or its employees, may contain forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in the forward looking statements. Forward-looking statements give Generac's current expectations and projections relating to the Company's financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "forecast," "project," "plan," "intend," "believe," "confident," "may," "should," "can have," "likely," "future," "optimistic" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.

Any such forward looking statements are not guarantees of performance or results, and involve risks, uncertainties (some of which are beyond the Company's control) and assumptions. Although Generac believes any forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect Generac's actual financial results and cause them to differ materially from those anticipated in any forward-looking statements, including:

  • • frequency and duration of power outages impacting demand for our products;

  • • availability, cost and quality of raw materials and key components from our global supply chain and labor needed in producing our products;

  • • the impact on our results of possible fluctuations in interest rates, foreign currency exchange rates, commodities, product mix and regulatory tariffs;

  • • the possibility that the expected synergies, efficiencies and cost savings of our acquisitions will not be realized, or will not be realized within the expected time period;

  • • the risk that our acquisitions will not be integrated successfully;

  • • difficulties we may encounter as our business expands globally or into new markets;

  • • our dependence on our distribution network;

  • • our ability to invest in, develop or adapt to changing technologies and manufacturing techniques;

  • • loss of our key management and employees;

  • • increase in product and other liability claims or recalls;

  • • failures or security breaches of our networks, information technology systems, or connected products;

  • • changes in environmental, health and safety, or product compliance laws and regulations affecting our products, operations, or customer demand; and

  • • the duration and scope of the impacts of the COVID-19 pandemic are uncertain and may or will continue to adversely affect our operations, supply chain, distribution, and demand for certain of our products and services.

Should one or more of these risks or uncertainties materialize, Generac's actual results may vary in material respects from those projected in any forward-looking statements. In the current environment, some of the above factors have materialized and may or will continue to be impacted by the COVID-19 pandemic, which may cause actual results to vary from these forward-looking statements. A detailed discussion of these and other factors that may affect future results is contained in Generac's filings with the U.S. Securities and Exchange Commission ("SEC"), particularly in the Risk Factors section of the 2020 Annual Report on Form 10-K and in its periodic reports on Form 10-Q. Stockholders, potential investors and other readers should consider these factors carefully in evaluating the forward-looking statements.

Any forward-looking statement made by Generac in this presentation speaks only as of the date on which it is made. Generac undertakes no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

MACRO INVESTMENT THEMES

Note: $ amounts in millions. Represents gross sales excluding freight revenue. Excludes "Portable Product" sales prior to the division's divestiture in 1998. Figures include results from acquisitions completed during 2011 - present; see slide titled "Summary of Acquisitions" for further details.

CREATING A LEADING "ENERGY TECHNOLOGY SOLUTIONS" COMPANY

Power Quality Issues Continue To Increase

  • - Power outage severity increasing significantly over LT baseline average during 2017-2020

  • - Aging and under-invested electrical grid more vulnerable to unpredictable and severe weather

  • - Aging population and overall consumers are more dependent on power

Home Standby Market Growth Opportunity is Massive

  • - ~5.0% of US HH's have a HSB today (TAM=55M HH's)

  • - Every 1.0% of penetration is approximately $2.5 billion market opportunity (at retail)

  • - Generac's 75%+ share due to unique go to market strategy

California market for backup power increasing significantly

  • - Local utilities triggering numerous and significant power shutoff events

  • - Shutoff events impacting millions of customers in an attempt to mitigate risk of wildfires

  • - Events projected to continue for several years with HSB penetration only ~1%

Energy Storage & Monitoring Markets Developing Quickly

  • - New markets focused on energy cost reduction and resiliency

  • - Battery cost and performance continue to improve

  • - Generac uniquely positioned with distribution, marketing & brand

Natural Gas Generators Driving Superior Growth Rates

  • - Cleaner, greener & more cost effective for on-site power

  • - US is ~40% gas gen sales annually and growing 2x diesel

  • - Global opportunity is nascent - low-single digits percentage of market

Rollout of 5G Will Require Improved Network Reliability

  • - 5G will enable many new technologies - uptime critical

  • - ~400K cell towers in U.S., ~40% penetration, Generac #1 market share

  • - Technology to rollout globally - Generac footprint can serve

Vermont, USA

Country Home Products

Wisconsin, USA

Generac

Generac Mobile Products

Eagle Janesville Jefferson Oshkosh Waukesha (HQ) Whitewater

Berlin

...ALIGNED WITH CHANGING LEGACY ELECTRICAL UTILITY MODEL

GENERAC'S CAPABILITIES PROVIDE UNIQUE POSITION TO ENABLE UTILIZATION OF PRODUCTS AS DERs ON A VERY LARGE SCALE

Current

  • Generators: backup and beyond standby

  • Battery storage systems

  • Energy monitoring devices

  • Energy management devices

  • Connectivity

  • Grid services - Enbala software platform

Near Term

  • Generator integration within battery storage

  • Next-gen load control with energy management devices

  • DC generator integrated into battery storage system

Future

  • Develop various new revenue streams from solutions built around DER products aggregated and controlled

  • New revenues from sales of software platform and turnkey operations services

  • DER assets and devices become "Enbala Ready"

  • Develop roadmap for full suite of grid-support solutions

  • Ultimately performance services that can deliver mega-watts of power

  • Enables grid independence for end users

  • Improved ROI for existing DER assets

Whole Home Transfer Switches

ENERGY TECHNOLOGY -

GENERAC'S ENERGY STORAGE SOLUTION

OUTDOOR RATED

- Type 3R Battery Cabinet -10 to 50°C Operating Temperature Range

WHOLE HOME BACKUP

- 200 A and 100A

ESIDENTIA LAND C&I DEALERONTEHTEWROKREKY

  

  

 

OOTHTHEERRTKKHERC

 

GLOBALGDloIbSaTlDRisIBtriUbuTtiIoOnNChannels



H

   

 

CHANNELS

  

  

 

  



 THERCKHANNHELASNNELS

   



RESIDENTIAL AND C&I DEALER NETWORKKEY



Direct to Global Accounts

Residential and C&I Dealer Network



 

OTHER KEY CHANNELS

 

  • International network of over 7,000 dealers

    

  • Installation and after sale service support

  • Work with professional engineering firms to develop customized solutions

  • Over 5,000 technicians trained every year

  • Support for global large account sales

ELECTRICAL WHOLEMSALERS WHOLESALERS RETAILERSWHOLESALERS

ELECTRICAL

Significant Omni-Channel Distribution8

ELECTRICAL WHOLESALERS

MASSCATALOG ANDRETAILERS

MASS RETAILERS

ELECTRICALELECTRIACASL S MASS MASS CATALCOAGTALAOGNADND



Electrical Wholesalers CHANNELS

EOLETCTHREICRALKEY

WHOLESALERSETAILERS

ELECTEREICLEACWLTRHIOCALELSALERSMAMSMRSASS RETAILERESC-ACTAATALOLOGGAAND

WHOLESLLAEECCLTETRRIIECSCALAELLCTRICALETAMILEAARSSS MASS CATOALMOMGCAEARNTACDLEOG A

OWHOLESALELRECSTRRICALR

Catalog and E-Commerce

Significant OmniChanEn-eClDOiMstri Significant OmniChannel Distrib 8 Significant OmniChannel Distr

8

OTHELRECKTREICYAL CHANNELS

ELECTRICAL

ELWECTHROICLEASLALERS AESTSAILERS CATEA-LCOOGMAMNDERCE WHOLEELSEACLTERRICSAL RETAILERASSS E-COCMAMTAELROCGE ANDASS MR RCEATTAAILOERGSAND E-PCROIVMAMTEERACBEEL L

M

RETAILERS

Significant OmniChannel Distribution Creates Barriers to Entry

8 8

WHOLESALERS 8

Significant OmniChannel Distribution Creates Barriers to Entry Significant OmniChannel Distribution Creates Barriers to Entry

8

E-COMMERCECATALOG AND 8

PRIVATE LABEL

E-COMMERCE Significant OmniChannel Distribution Creates Barriers to Entry 8

PARTNERS

 OTHERKEYCHANNE LS  

R



 

  N 

RESIDENTIAL AND C&I DEALERETWOR 

OTHER KEY CHANNELSM





Other Key Channels

OTHEOR

OTHER KEY

OEY THER OTHERKEYC















EY



C 

Mass Retailers CATALOG AND

CEC-CATEA-LCOMGMAERNCDE

OTTHOER KEY K

OMMERCE

THER EKEYRCHANNELS

WHOWLEHSHAOLLEESRSAASLHLEEORRLSSESALERSR RETAILERS MASS E-COMMCEARTCAELO W ETAEETIALTEAILRIELSRERSRESTAILERSE-EC-COOMMMEM-ECERORCCMEME

WHOLESALERS

RS

SRigEnTifAicILaEnRt OS

Significant Omni

nificant Om ant Omni

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Signific

8

Significant OmniChannel Distr

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88

MASS

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CATALOG AND

8 CA 8 TALOG AND

PRIVATE LABEL DIRECT TO GLOB

PRIVATE LABEL DIRECT

PRLIVATEARTNERSPARTNERS

PRIVATE LABEL

P ABELP DIRECT ATOCCGOLUONBTASLE-COMMERCE PARTNERSE-COMMERCE

PAPRRTINVEARTSE LABEL

MASS

CATALOG AND

Significant OmniChannel Dist

OMMERCE

Significant OmniChan Licensing Partners

PARTNERS

DIRAECRT NTOERGS LOBAL ACDC

ACCOUNTS C

ADCIRCEOCUTNTTOS GLOBACCOUNTS DIRECT TO

RETAILERS

Significant OmniChannel Distribution Creates Barriers

E-COMMERCE

ACCOU

Significant OmniChannel Distribution Creates Barriers to Entr

Direct to Consumer

PRIVATE LABEL

Significant OmniChannel Distribution Creates Barriers to

PARTNERS

DIRECT TO GLOBALACCOUNTS

DIRECT TO GLOBAL

ACCOUNTS

DIRECT TOCONSUMER

DIRECT TO

Clean Energy

CONSUMER

Grow:

Further expand market penetration for standby and clean energy solutions in North America while establishing traction for these products globally.

Lead:

Capitalize on the global growth of natural gas fuel as an available and affordable energy source. Leverage Generac's expertise in gaseous engines to expand applications beyond standby power.

Gain:

We gain share by innovating and we expand our opportunity for growth by doing the hard work of pioneering new products and markets.

Connect:

By being connected to the devices we manufacture we will drive additional value to our customers and our partners over the product life-cycle.

FINANCIAL SUMMARY

($'S IN MILLIONS)

Total Net SalesGross Margin %

$2,485.2

$2,200

$1,600

$1,000

$400

$2,204.3

$2,023.5

$1,679.4

$1,447.7

35.8%

35.8%

36.2%

34.8%

38.5%

2018

2016

2017

2019

2020

60.0%

50.0%

40.0%

30.0%

20.0%

Adjusted EBITDA

$600 $500 $400 $300 $200 $100

Adjusted EBITDA margin % $583.8

$454.1

$424.6

$317.3

$278.4

23.5%

21.0%

20.6%

19.3%

19.0%

47.5% 37.5% 27.5% 17.5% 7.5%

2016

2017

2018

2019

2020

Free Cash Flow

$450

$400

$350

$300

$250.7

$222.9

$250

$227.9

$200

$203.6

$150

$100

$50

$0

2016

2017

2018

2019

Note: Adjusted EBITDA margin calculated using adjusted EBITDA before deducting for non-controlling interest.

$427.1

2020

Consolidated Gross DebtConsolidated Gross Debt Leverage Ratio

$1,200

5.0x

$1,052.9

$1,000

$928.7

$924.0

$898.9

$885.2

4.0x

$800

3.8x

$600

3.0x

$400

2.9x

2.0x

$200

2.2x

2.0x

$0

1.5x

1.0x

2016

2017

2018

2019

2020

CAPITAL DEPLOYMENT PRIORITIES

1234

Organic Growth

| Invest in technology, innovation, and R&D capabilities | Capacity expansion; Global systems; High ROI automation

Asset Lite

~170m

  • | Target 2-3x leverage

    Pay Down

  • | Term Loan matures 2026, ABL matures 2023

    Debt

  • | $500mm notional swapped fixed

Deleveraging

Story

~85m

  • | Demonstrated ability to execute; 17 deals since 2011

    M&A

  • | Accelerates "Powering Our Future" strategic plan

  • | Seek high synergy opportunities with above WACC returns

Accelerate the strategy

~240m

Strong balance sheet and cash flow generation enables disciplined and balanced approach toward capital deployment that creates value for shareholders

Return of Capital

| As future cash flow permits, will evaluate options opportunistically | $250mm remaining on current share repurchase authorization

Opportunistic

~25m

TOTAL

2021 BUSINESS OUTLOOK

(AS REPORTED ON FEBRUARY 11, 2021)

Consolidated net sales

  • Consolidated revenue: increase between 25% to 30%

  • Residential products: year-over-year rate similar to 2020

  • C&I products: increase in the mid-teens range

  • Approximately 1-2% favorable impact from M&A and foreign exchange

Adjusted EBITDA margins

  • Between 24% to 25%

Cash income tax rate

  • Between 20.5% to 21.5%

Free cash flow

  • Conversion of adjusted net income of approximately 90%

1,400,000

Total Outage Hours (Severity)

Legacy Residential Organic Sales - LTM

Q1

Q1

Q1

Q2

Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2010

2011

2012

2013 2014 2015 2016 2017 2018 2019 2020

Q2

Q3

Q4

Q2

Q3

Q4

Elevated Baseline Outages + Major Event = Catalysts for Growth

(1) Represents power outage hours for mainland U.S. only

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

Acquisitions used to accelerate Powering Our Future strategy

OCT. 2011

Magnum Products is a leading manufacturer of high-quality light towers, and mobile generators.

Berlin, WI

DEC.

2012

Leading manufacturer of industrial power generation equipment in Mexico and other parts of Latin America. Mexico City, Mexico

AUG. 2013

Mobile light towers for EMEA and other international markets Milan, Italy

NOV. 2013

Expands domestic offering of standby and prime-duty gensets up to 2.5 MW Oshkosh, WI

OCT. 2014

MAC is a leading manufacturer of premium-grade commercial and industrial mobile heaters within the U.S. and Canada. Bismarck, ND

AUG. 2015

Expands chore-related products line-up and provides additional scale to the residential engine-powered tools platform Vergennes, VT

MAR. 2016

Stationary, mobile and portable generators sold into over 150 countries worldwide Siena, Italy

JAN. 2017

Gaseous-engine control systems and accessories sold to engine OEMs and aftermarket customers

Celle, Germany

JUN. 2018

Larger kW and container gensets; service and remote monitoring platform for Latin America market Mexico City, Mexico

FEB. 2019

Captiva Energy Solutions, founded in 2010 and headquartered in Kolkata, India specializes in customized industrial generators. Kolkata, India

MAR. 2019

The leading energy data company focused on metering technology and sophisticated analytics to optimize energy use Vancouver, BC

APR. 2019

Leading manufacturer of smart storage solutions and smart batteries Portland, ME

SEP. 2020

Leading manufacturer of an innovative commercial line of battery powered turf care products

Ross, OH

OCT. 2020

Leading provider of distributed energy optimization and control software for the electrical grid

Denver, CO

Revenue synergies

  • • New products, customers, end markets

  • • Numerous cross-selling opportunities

  • • Geographic and international expansion

Cost synergies

  • • Strategic global sourcing initiatives

  • • Innovation and cost-reduction engineering

  • • Adopt Generac's lean cost culture

  • • Operational excellence focus

Smaller acquisitions of Gen-Tran completed in February 2012 (manual transfer switches for portable generators -Alpharetta, GA); Pramac America in September 2017 (portable generators - Marietta, GA); Energy Systems in July 2020 (industrial distributor - Stockton, CA)

($'S IN MILLIONS)

RESIDENTIALCOMMERCIAL & INDUSTRIALOTHER

Figures include results from acquisitions completed during 2011 - 2020; see slide titled "Summary of Acquisitions" for further details.

North American Penetration Opportunity(1)

Central Air Conditioning

(1) Source: Company estimates; based on addressable market for HSB generators consisting of all single-family detached, owner-occupied homes valued > $125K; portables and central A/C use all single-family homes regardless of value; penetration rate for home securiPtyoratlabrmlesGwenaesreastotirmsated from a variety of industry sources and focuses on the professionally monitored market.

Home Security Alarms (professionally monitored)

Home Standby Generators

Aging Population Fits Demographic

  • • ~65% of buyers age 60 and older

  • • ~Median home value of approximately $425k

  • • ~80% retro-fit application

  • • ~$130K median household income

  • • ~7% replacement units

Every 1% of increased penetration equals ~$2.5 billion of market opportunity

PWRcell

Tesla

LG Energy Solution

Enphase

PWRcell

Tesla

LG Energy Solution

Enphase

Peak Current

50A

32A

31A

25A

Useable Energy

18kWh

13.5kWh

16kWh

10.1kWh

Continuous Power

9kW

5kW

7kW

3.8kW

Note: Shaded lines represent market leading advantage in terms of power capability, with specific percentages as compared to Tesla

# of Modules

6

5

4

3

Old Capacity (kWh)

17.1

14.3

11.4

8.6

New Capacity (kWh)

18

15

12

9

Current SaaS Model - $/MW Assets Connected/year

  • Fundamentally a Software-as-a-Service business

  • Enbala is paid as assets/devices are connected to the platform on a recurring basis

...

CUSTOMER 1

CUSTOMER 2

CUSTOMER X

Enbala Opportunities:

  • Energy imbalance markets

  • Real time capacity markets

  • Emerging wholesale markets from FERC Order 2222

  • Predictive energy management for customers

  • Ancillary Service, Frequency Control and other aggregation markets

($'S IN MILLIONS)

Actual

Y/Y %

Actual

Y/Y %

Q4 2020

Change

2020

Change

(unaudited)

(unaudited)

Residential

$498.7

54.6%

$1,556.5

36.1%

Industrial

198.6

(8.5%)

701.8

(19.5%)

Other

63.8

24.4%

226.9

20.1%

Net Sales

$761.1

28.8%

$2,485.2

12.7%

Gross Profit

$300.2

35.1%

957.7

20.0%

% Margin

39.4%

38.5%

Adjusted EBITDA

$195.8

51.6%

$583.8

28.6%

% Margin (1)

25.7%

23.5%

Net Income - GHI (2)

$125.0

79.6%

$350.6

39.1%

Adjusted Net Income - GHI

$135.7

40.7%

$412.2

29.7%

Adjusted EPS - GHI

$2.12

39.0%

$6.47

28.2%

Free Cash Flow

$190.7

18.9%

$427.1

70.3%

(1) Adjusted EBITDA (margin) calculated using adjusted EBITDA before

deducting for non-controlling interest.

Consolidated Gross Debt

$885.2

(2) 2020 includes $11.5 million of pre-tax charges relating to restructuring

costs and asset write-downs to address the impact of COVID-19 pandemic.

1.5x

Consolidated Gross Debt Leverage Ratio

($'S IN MILLIONS)

2016

2017

2018

2019

2020

Net income

$97.2

$159.6

$241.2

$252.3

$347.2

Interest expense

44.6

42.7

41.0

41.5

33.0

Depreciation and amortization

54.4

52.0

47.4

60.8

68.8

Income taxes provision

56.5

44.1

69.9

67.3

99.0

Non-cash write-down and other charges

7.5

5.8

3.5

0.8

(0.3)

Non-cash share-based compensation expense

9.5

10.2

14.6

16.7

20.9

Loss on extinguishment of debt

0.6

-

1.3

0.9

-

(Gain) loss on change in contractual interest rate

3.0

-

-

-

-

Transaction costs and credit facility fees

2.4

2.1

3.9

2.7

2.2

Loss on pension settlement, restructuring and other

0.9

0.8

1.8

11.0

13.1

Adjusted EBITDA

$276.5

$317.3

$424.6

$454.1

$583.8

Adjusted EBITDA attributable to noncontrolling interests

(3.8)

(6.1)

(7.8)

(5.0)

(2.4)

Adjusted EBITDA attributable to Generac Holdings, Inc.

$272.7

$311.2

$416.8

$449.1

$581.4

($'S IN MILLIONS)

Net income to Adjusted EBITDA reconciliation

Three months ended

December 31,

Year Ended December 31,2020

(unaudited)

2019

2020

(unaudited)

2019

Net income attributable to Generac Holdings. Inc.

$125,001

$69,614

$350,576

$252,007

Net income attributable to noncontrolling interests

(21)

322

(3,358)

301

Net income

124,980

69,936

347,218

252,308

Interest expense

7,910

10,116

32,991

41,544

Depreciation and amortization

18,686

17,926

68,773

60,767

Income taxes provision

39,006

13,423

98,973

67,299

Non-cash write-down and other charges

(2,195)

(433)

(327)

807

Non-cash share-based compensation expense

6,555

5,217

20,882

16,694

Loss on extinguishment of debt

-

926

-

926

Transaction costs and credit facility fees

991

677

2,151

2,734

Loss on pension settlement, restructuring and other

(102)

11,360

13,112

11,036

Adjusted EBITDA

195,831

129,148

583,773

454,115

Adjusted EBITDA attributable to noncontrolling interests

(1,408)

(1,243)

(2,358)

(4,965)

Adjusted EBITDA attributable to Generac Holdings, Inc.

$194,423

$127,905

$581,415

$449,150

($'S IN MILLIONS)

Net income to Adjusted net income reconciliation

Three months ended

December 31,

Year Ended December 31,2020

(unaudited)

Net income attributable to Generac Holdings. Inc. Net income attributable to noncontrolling interests Net income

Provision for income taxes

Income before provision for income taxes Amortization of intangible assets

Amortization of deferred financing costs and OID Loss on extinguishment of debt

Transaction costs and credit facility fees

Loss on pension settlement, restructuring and other Adjusted net income before provision for income taxes Cash income tax expense

Adjusted net income

Adjusted net income attributable to noncontrolling interests Adjusted net income attributable to Generac Holdings. Inc.

$125,001

2019

$69,614

(21)

322

124,980

69,936

39,006

13,423

163,986

83,359

8,940

8,645

658 -

1,115

926

(1,940)

(499)

(345)

11,683

171,299

105,229

(34,881)

(8,247)

$136,418

(693) $135,725

$96,982

2020

(unaudited)

2019

$350,576

(3,358)

$252,007 301

  • 347,218 252,308

  • 98,973 67,299

446,191 319,607

32,280 28,644

2,598 4,712

- 926

(1,328) 874

12,158 12,492

491,899 (79,723) $412,176 32

367,255 (47,945) $319,310

(530) $96,452

(1,488)

$412,208 $317,822

Free Cash Flow Reconciliation

Net cash provided by operating activities "Proceeds from beneficial interests in securitization transactions"

Expenditures for property and equipment Free cash flow

$218,223

653 (28,188) $190,688

$175,085

594 (15,355) $160,324

$486,533 $308,887

2,651 (62,128) $427,056

2,630 (60,802) $250,715

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Generac Holdings Inc. published this content on 23 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 February 2021 19:29:04 UTC.