Marie Claire Edit brings the ultimate shopping experience to readers, allowing them to shop thousands of stores via a single site. Users can shop the fashion brands they love across multiple retailers all in the same place, comparing products and styles approved by the expert Marie Claire editorial team. Marie Claire Edit creates a new way for customers to curate their wardrobe and engage with Marie Claire’s fashion and beauty content.
Designed and built in-house, leveraging Future’s eCommerce expertise, Marie Claire Edit brings to life the influential women of Marie Claire’s industry-leading editorial team. The editorial team have curated edits of their favorite brands through which users can search and shop the latest products from their favorite stores. The site will enable Marie Claire to reach new customers by expanding its keyword reach into shopping and product focus searches.
Marie Claire Edit is launching exclusively with Nordstrom for two months, with plans to expand to other fashion retailers shortly after. Nordstrom, the leading fashion retailer that helps customers feel good and look their best, offers a unique range of products, exceptional customer service, and great experiences. Its digital-first platform enables them to serve customers when, where, and how they want to shop—whether that’s in-store at more than 350 Nordstrom, Nordstrom Local, and
Marie Claire Edit will build upon the successful e-commerce initiatives already in place that have driven more than
The launch follows the success of the
Marie Claire Edit will create an always-on approach with brands, merging advertising and e-commerce. The site enables advertisers to reach a new audience whilst providing brands with new native and social advertising formats.
Marie Claire Edit has been led and developed by eCommerce Director
“Marie Claire already excels at connecting women of power, purpose, and style with the sophisticated apparel they’re searching for,” said
https://www.marieclaire.com/shop/
About Future
Connectors. Creators. Experience Makers.
Future is a global multi-platform media company and leading digital publisher, with scalable brands and diversified revenue streams. Every month, it connects over 400 million people worldwide with their passions, through expert content, world-class events and cutting-edge proprietary technology. Every year Future attracts millions of consumers to its brands’ websites, magazines, events and social spaces. Its factual production company
Its market-leading portfolio of over 250 brands spans technology, games, TV and entertainment, women’s lifestyle, country lifestyle, luxury, wealth, knowledge, music, creative and photography, sports, home interest and B2B sectors. Brands include Techradar, Gamesradar+, Kiplinger, Country Life, woman&home, The Week, Marie Claire, Classic Rock, Guitar Player, FourFourTwo, TV Times, Homebuilding & Renovating, Decanter, Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi? and Music Week.
About Nordstrom
At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we're building on as we provide convenience and true connection for our customers. Our digital-first platform enables us to serve customers when, where and how they want to shop—whether that's in-store at more than 350 Nordstrom, Nordstrom Local, and
Media Contact:
202-471-0661
hugh@broadsheetcomms.com
Source:
2022 GlobeNewswire, Inc., source