Frugl Group Limited entered into an agreement to supply Pet Circle with ongoing data analytics on a range of markets relevant to its pet supplies business. The Services provided by Frugl will be powered by the Company's InFocus Analytics platform that will empower the Pet Circle management to focus on their pricing strategies and tactics. Pet Circle is a rapidly expanding force in the pet supplies industry having launched ten years ago offering the first fully online store offering for customers in the pet supplies marketplace. The Business now has a base of 500,000 regular customers across Australia. Under the terms of the Agreement, Pet Circle has engaged Frugl for an initial one-year term, with additional services and extensions to the relationship contemplated under the terms of the agreement. Frugl has agreed to provide key data and analytical information through the Frugl and InFocus Analytics platforms to enable intelligence-lead retail decision making.