Fractal Gaming Group AB is a Sweden-based company that provides hardware products for computers. Fractal caters to a variety of PC hardware markets, focusing mainly on the premium segment of PC gaming products. Other products include power supply units, cooling products and fans (predominantly premium-focused) for gamers. The sale of Fractalâs products is made to distributors, and direct sales to retailers and system integrators. In the sales channels Fractal uses a broad distribution network, including global partnerships with several distributors such as Exertis, ASK Corporation and Ma Labs, and retailers like New Egg, Amazon and JD.com. Fractalâs products are sold in more than 50 markets globally.
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