Ford Motor Company announced the hiring of leading brand expert Musa Tariq as vice president and chief brand officer as part of its expansion to an auto and a mobility company and its drive to go further in connecting and engaging with consumers. Tariq, 34, is elected a Ford Motor Company officer and begins work Jan. 30, 2017. In this new role, Tariq is responsible for further building and differentiating the company’s Ford brand. He will work with Marketing, Communications and company leaders across the world to define, build and communicate the Ford primary brand and what it stands for with all stakeholders. His work will complement the successful vehicle nameplate brand marketing and communications work already in place. Tariq will report jointly to Stephen Odell, Ford executive vice president, Global Marketing, Sales and Service, and to Ray Day, Ford group vice president, Communications. Prior to joining Ford, Tariq was Apple’s Global Marketing and Communication director for Retail. In this role, he launched several initiatives that enhanced the retail experience in more than 490 Apple stores and for more than 65,000 Apple Retail employees around the world.