Fluent, Inc. Launches Fluent Dialog, A Strategic Growth Division; Appoints Michael D. Fisher as President of Fluent Dialog
May 30, 2019 at 06:00 pm IST
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Fluent, Inc. launched Fluent Dialog, a Strategic Growth Division. Fluent Dialog, a newly launched division dedicated to expanding Fluent's suite of premium data solutions to further serve the company's clients. Fluent Dialog addresses the complex needs of sophisticated, leading-edge marketers in their quest to grow, retain, and deepen relationships with their highest-value customers. This division will focus on providing brands with the scalable ability to activate unique insights and drive goal-oriented outcomes, across every point of consumer and brand interaction.
The company announced the appointment of Michael D. Fisher as president of Fluent Dialog. Michael D. Fisher, Ed.D. brings over 25 years of experience in organizational transformation through research, education, and revenue growth. Most recently Michael was CEO of FLIT Consulting where he specialized in helping companies build collaborative, connected, cohesive cultures, with a commitment to personal and professional development and success. Prior to this, Michael achieved senior leadership roles with Yes Lifecycle Marketing, Alterian, Epsilon, DoubleClick (formerly Protagona Worldwide), and Unisys Corporation.
Fluent, Inc. is engaged in performance marketing, delivering customer acquisition solutions through its digital media portfolio, global commerce partnerships, and proprietary data and tech. The Company offers brands to consumers through outcome-based programs across untapped channels, including its post-transaction ad solution and reward discovery platform. The Company delivers data and performance-based customer acquisition services for over 500 consumer brands, direct marketers, and agencies across a range of industries, including media & entertainment, financial products & services, health & life sciences, retail & consumer, and staffing & recruitment. It operates a call center performance marketplace that provides live-call-based performance campaigns to help clients increase engagement. Through AdParlor, LLC (AdParlor), it conducts its non-core business which offers clients various social media strategies through the planning and buying of media on different platforms.