Fluent, Inc. Appoints Brian Hogan as President, Fluent Health
May 15, 2018 at 06:00 pm IST
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Fluent, Inc. announced that the company has appointed Brian Hogan as President, Fluent Health, effective immediately. In this role, Hogan will oversee the launch of the health marketing division as the company continues to aggressively grow and expand its business. Hogan, a successful entrepreneur and co-founder of LifeScript, is an accomplished executive with over 18 years in digital marketing, data and marketing services. Under his leadership as COO, LifeScript became one of the most visited online health destinations, generated over $85 million in revenue in 2016. During his tenure, Hogan launched their performance marketing platform which became the in the health information sector. Hogan is joined by multiple team members including, Morgan Rigsbee, VP, Product & Strategy, Fluent Health and Allison Fee, Director, Programmatic Sales.
Fluent, Inc. is engaged in performance marketing, delivering customer acquisition solutions through its digital media portfolio, global commerce partnerships, and proprietary data and tech. The Company offers brands to consumers through outcome-based programs across untapped channels, including its post-transaction ad solution and reward discovery platform. The Company delivers data and performance-based customer acquisition services for over 500 consumer brands, direct marketers, and agencies across a range of industries, including media & entertainment, financial products & services, health & life sciences, retail & consumer, and staffing & recruitment. It operates a call center performance marketplace that provides live-call-based performance campaigns to help clients increase engagement. Through AdParlor, LLC (AdParlor), it conducts its non-core business which offers clients various social media strategies through the planning and buying of media on different platforms.