Face Up Entertainment Group, Inc. is unveiling Pulsar TRAC, an advanced social intelligence platform which for the first time offers clients real-time and in-depth analysis of social media activity. Pulsar TRAC will form part of Cello's Consumer portfolio, further strengthening its digital offering to clients. Pulsar TRAC enables marketers to do more than just keyword tracking: measuring the reach of conversations, mapping brand audiences and tracking content diffusion.

This solves many of the issues found in current social media monitoring tools, such as the focus on volume-led metrics, the lack of demographic and behavioural context, no understanding of the audience, poor interfaces and the inability to weight the impact of conversations.