Experience Co Limited announced the appointment of John O'Sullivan (John) as the Company's Chief Executive Officer, with effect from 29 July 2019. John will also be appointed as an executive director and join the Board at that time. John is a highly regarded and well respected industry leader with over 25 years' experience in the tourism and related industries sector, having held senior executive roles with Football Federation Australia (Chief Commercial Officer), Events Queensland (Chief Executive Officer), Fox Sports (Chief Operating Officer) and for the last 5 years Managing Director of Tourism Australia.

John was also responsible for, and instrumental in driving strategies to increase the overseas demand for Australia's tourism experiences as part of the Tourism 2020 strategy. Bob East will step down from his current role as Executive Chairman at the same time as John commences as CEO and resume his former role as Non-executive Chairman of EXP from that time.