Everysport Group AB (publ) has, via its Norwegian subsidiary Everysport Group Norway AS, launched the sports politics site idrettspolitikk.no with an associated premium service in Norway. The Group also announces the launch of an associated premium service for hest.no as well as the migration of the site to the Everysport Media Platform (EMP). The investment in quality journalism with premium content around sports is part of the Group's overall growth strategy to increase the company's monthly recurring revenue.

The new site idrettspolitikk.no is the first media channel with a focus on sports politics in the Nordic region. Idrettspolitikk.no has previously been run on a non-profit basis and the new premium service enables wider coverage and more investigative reports. The founder and editor-in-chief Andreas Selliaas remains in his role when the site is now relaunched by Everysport Group.

Hest.no is Norway's most popular and oldest platform for horse enthusiasts and is now being launched in a new edition with a premium service that enables further investment in quality journalism and content around equestrian sports and horses. Idrettspolitikk.no and hest.no are both based on the Group's new technical platform Everysport Media Platform (EMP), specially developed for sports media in both text and video format. The platform enables personalized experiences and access to additional material via subscription services.