Eros International PLC announced that Eros Now, its digital over-the-top (OTT) South Asian entertainment platform has entered into a platform and content association agreement with Indian state-owned telecommunications company Bharat Sanchar Nigam Ltd. (BSNL). The association comes is part of an initiative to deliver high quality on-demand entertainment to BSNL consumers while enhancing the reach of Eros Now paid subscribers across the rural parts of India. The partnership between Eros Now and BSNL will further enhance the entertainment experience of BSNL’s post-paid and pre-paid subscribers through their access to the Eros Now app, which includes a vast library of over 11,000+ movies, digital originals, Eros Now Quickies, music videos and more. The alliance is a first for BSNL’s large pre-paid customer base to avail the services of an online video platform. The tie-up will allow all BSNL customers across all packs and tariffs to access the collection of Bollywood and regional entertainment on the go via the Eros Now app.