Energy Action Limited announced the appointment of Mr. Bruce MacFarlane to the position of Non-executive Director of the Company, to further strengthening the Board. Mr. MacFarlane is based in Melbourne, Australia and is one of the original team members behind BidEnergy (since renamed Bill Identity). Bruce was instrumental in structuring the information architecture, service terms and deliverables and has a deep understanding of the energy services market and information systems that are used to service the energy industry.