Emmis Communications : Introducing the Dial Report Providing Game-Changing Radio Measurement Data

01/25/2017

Indianapolis, IN. - January 25, 2017. TagStation, the power behind NextRadio® is launching the most advanced radio campaign measurement tool to date. The Dial Report provides robust analytics and insights about radio ROI, by measuring campaign results and listener behavior for advertisers that enhance their on-air radio campaign with the NextRadio app.

Today, brands and agencies expect radio performance measurement data on par with that of digital. The new Dial Report is a digital measurement report of analog radio usage. It provides location-based data, demographics and radio listening data within 48 hours of airing spots. Dial Report users can drill down into MSAs and/or device activity to uncover campaign listens, views, interactions, listener proximity and in-store traffic.

'NextRadio is a game-changer for the radio industry because it provides meaningful radio data that agencies and brands can use to prove the value radio spots bring to their marketing efforts. Being able to see the proximity of a listener is unprecedented in the radio industry. Brands are taking notice and asking how they can get these insights,' said Paul Brenner, President of NextRadio.

To learn more and see all that the Dial Report offers, please join NextRadio for a live webinar on January 26 at 2 p.m. EST/11 a.m. PST. Register at http://live.nextradioapp.com/the-dial-report-webinar.

About NextRadiopowered by TagStation, LLC

TagStation, LLC is a wholly owned subsidiary of Emmis Communications Corporation. TagStation, LLC has developed the TagStationservice to provide radio stations with artist and title information and unique interactivity with listeners. With partial funding from NAB Labs, TagStation also developed the NextRadio hybrid radio smartphone app which uses TagStation cloud services to provide a rich FM radio listening experience on smartphones and tablets by combining the devices' built-in FM tuner and the internet. NextRadio, LLC is a wholly-owned subsidiary of TagStation, LLC and serves as the principledistributor of the NextRadio App. Founded in 2013, TagStation, LLCand NextRadio, LLC are headquartered in Indianapolis, IN with offices in Indianapolis and Chicago, IL. For more information, about TagStation, visit TagStation.com. For more information about NextRadio, visit NextRadioApp.com.