Emirates Integrated Telecmnctns Com : du and Zoser join forces to help SMEs succeed online

SMEs receive a welcome boost today as du and digital pioneers Zoser re-launch the yellow pages directory as a cutting edge, digital marketing tool. The service will help connect consumers with local firms by offering the most comprehensive, accurate and easy to use business directory in the UAE.

Using a combination of geo-location technology and on the ground agents, du, in partnership with Zoser, has created the UAEs most reliable and detailed online directory of UAE firms. The newly launched service now offers firms an attractive digital shop window, creating a new channel to reach out to customers. Businesses can take advantage of the service at no cost; however, they will have the option of getting a premium with certain upgrades and profile enhancements.

Mohamed Badr, UAE Country GM at Zoser, said: 'This is the smartest way to search for a business in the UAE. We are developing the yellow pages concept into a next generation directory, giving consumers a superior user experience. Businesses will benefit from new leads generation, in addition to a self-management tool to tailor their own online profile and view analytics.'

Carlos Domingo, Chief New Business and Innovation Officer, du, said: 'We know that SMEs are significant drivers of the UAE economy, yet many don't have the budget for growing their brand online in today's digital economy. To add value to their business, we looked to innovation and technology to develop new avenues for them to connect with customers. Through our collaboration with Zoser, we are able to improve the online visibility of SME's so they can grow their business, and in turn, benefit the UAE as a whole.'

Over 100,000 local businesses can be found on www.duyellowpages.ae which goes live today. Businesses can register through the website or by calling our office at 04-348-4504. A printed version of the directory will also be available.

ENDS