ELLEN AB
Apoteket AB to stock Ellen's probiotic intimate cream and Vitus pharmacy in Norway to stock Ellen's probiotic tampons
The Swedish pharmacy chain Apoteket AB has decided to stock ellen® Probiotic Intimate Cream for external use in its 230 largest pharmacies. The product will be launched on store shelves during the week of 15 February. In Norway, the Vitus pharmacy chain has expanded its product range, adding all sizes of ellen® Probiotic Tampon.
Navamedic, which represents Ellen in Sweden, Norway, Denmark and Finland, has agreed with Apoteket AB in Sweden to launch Ellen's probiotic intimate cream in 230 pharmacies. This means that the company's intimate cream is now available at some 550 pharmacies in Sweden, including Apoteket AB, Kronans Apotek, Lloyds Apotek and Apoteksgruppen, as well as the websites apotea.se and ellen.se.
Vitus pharmacy in Norway has expanded its range of products by adding all sizes of Ellen's probiotic tampons - Mini, Normal and Super. Our tampons are now stocked by 500 pharmacies in Norway. In addition, our probiotic intimate cream is available in all Norway-based Boots pharmacies.
ellen® Probiotic Intimate Cream for external use and ellen® Probiotic Tampons are specially developed for women's intimate health. They are easy to use and intended for women of all ages, both those who menstruate and those who do not. The lubricating intimate cream protects the sensitive genital area against unwanted bacteria. Today's women shower often and wash away the natural, protective lactic acid bacteria causing the sensitive skin in the genital area to become dry and tender. This is a condition that women typically notice as they age, but that younger women who shave their pubic hair and wear tight clothes also experience. The intimate cream was launched in 2013 and is now sold in 17 countries.
"We're thrilled that Apoteket AB has decided to sell our intimate cream. Navamedic has done a thorough and professional job in Sweden and Norway, where we are now strengthening our position in terms of both our probiotic tampons and our probiotic intimate cream," says CEO Carina Persson.
For more information, please contact:
Carina Persson, CEO at phone +46 8 412 10 00 or via email cp@ellenab.com
About Ellen
Ellen AB is a biotech company that has a portfolio of products which includes patented products treated with probiotics to improve women's intimate health. Many women experience bacterial imbalance once or more often in life and are increasingly unwilling to accept vaginal dryness and odour. Unique products in Ellen's product portfolio include the ellen® Tampon treated with Lacto Naturel (LN®), which is comprised of human lactic acid bacteria, and ellen® Probiotic Intimate Cream for External Use. Besides also containing Lacto Naturel (LN®), the cream contains natural fats that have a protective and lubricating effect. Both products are unique and stand alone in the market. The product range includes a self-diagnostic pH test, as well as an intimate foam and intimate deodorant, both of which are based on eco-friendly ingredients with sage as the active substance. A global network of distributors sells the company's products. Ellen is listed on First North (Ticker: ELN). Remium Nordic AB serves as the company's Certified Adviser. For more information, visit www.ellenab.com
The Swedish pharmacy chain Apoteket AB has decided to stock ellen® Probiotic Intimate Cream for external use in its 230 largest pharmacies. The product will be launched on store shelves during the week of 15 February. In Norway, the Vitus pharmacy chain has expanded its product range, adding all sizes of ellen® Probiotic Tampon.
Navamedic, which represents Ellen in Sweden, Norway, Denmark and Finland, has agreed with Apoteket AB in Sweden to launch Ellen's probiotic intimate cream in 230 pharmacies. This means that the company's intimate cream is now available at some 550 pharmacies in Sweden, including Apoteket AB, Kronans Apotek, Lloyds Apotek and Apoteksgruppen, as well as the websites apotea.se and ellen.se.
Vitus pharmacy in Norway has expanded its range of products by adding all sizes of Ellen's probiotic tampons - Mini, Normal and Super. Our tampons are now stocked by 500 pharmacies in Norway. In addition, our probiotic intimate cream is available in all Norway-based Boots pharmacies.
ellen® Probiotic Intimate Cream for external use and ellen® Probiotic Tampons are specially developed for women's intimate health. They are easy to use and intended for women of all ages, both those who menstruate and those who do not. The lubricating intimate cream protects the sensitive genital area against unwanted bacteria. Today's women shower often and wash away the natural, protective lactic acid bacteria causing the sensitive skin in the genital area to become dry and tender. This is a condition that women typically notice as they age, but that younger women who shave their pubic hair and wear tight clothes also experience. The intimate cream was launched in 2013 and is now sold in 17 countries.
"We're thrilled that Apoteket AB has decided to sell our intimate cream. Navamedic has done a thorough and professional job in Sweden and Norway, where we are now strengthening our position in terms of both our probiotic tampons and our probiotic intimate cream," says CEO Carina Persson.
For more information, please contact:
Carina Persson, CEO at phone +46 8 412 10 00 or via email cp@ellenab.com
About Ellen
Ellen AB is a biotech company that has a portfolio of products which includes patented products treated with probiotics to improve women's intimate health. Many women experience bacterial imbalance once or more often in life and are increasingly unwilling to accept vaginal dryness and odour. Unique products in Ellen's product portfolio include the ellen® Tampon treated with Lacto Naturel (LN®), which is comprised of human lactic acid bacteria, and ellen® Probiotic Intimate Cream for External Use. Besides also containing Lacto Naturel (LN®), the cream contains natural fats that have a protective and lubricating effect. Both products are unique and stand alone in the market. The product range includes a self-diagnostic pH test, as well as an intimate foam and intimate deodorant, both of which are based on eco-friendly ingredients with sage as the active substance. A global network of distributors sells the company's products. Ellen is listed on First North (Ticker: ELN). Remium Nordic AB serves as the company's Certified Adviser. For more information, visit www.ellenab.com
Ellen AB issued this content on 2016-01-18 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-18 14:15:03 UTC
Original Document: http://www.ellenab.se/en/om_ellen/press/pressreleaser/
