Electronic Arts Inc. : KATY PERRY JOINS CREATIVE FORCES WITH EA’S THE SIMS

Exclusive Collaboration Kicks Off with Katy Perry-themed Collector's Edition for The Sims 3 Showtime Expansion Pack* Available for Pre-order** Today

GUILDFORD, UK., January 17, 2011 - Electronic Arts Inc. today announced the beginning of an extensiveexclusive creative collaboration between Katy Perry, one of today's biggest superstars,™, one of the most popular gaming series of all-time***. In collaboration with Perry, the world-renowned TheSims Studio plans to develop multiple games within franchise featuring special Katy Perry themed in-game contentvirtual goods. The relationship kicks off with a special Collector's Edition for ™3 Showtime, launching in March 2012. Katy Perry will also be featured in all-new advertisingmarketing campaigns for the brand.

"Today marks the start of the most integratedexciting collaboration with any artist in the history of ," said Steve Schnur, Worldwide Executive of Music for EA. "Katy Perry has been a fan of for several years,her Simlish recording of her hit 'HotCold' featured in ™2 series quickly became the most popular Simlish music video to date. We couldn't be more excited to work with Katybring her distinctive talents, stylepersonality to the franchise's global fan base. No performer could better represent the humorfun of brand."

"I love how you're able to play out different stories through your Sims characters - giving them different careerswatching them succeed," said Perry. "It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour - even my cotton candy video screens are in there! I always like to think of myself as a cartoon,now I'm a Sim!"

Katy Perry became the first artist in history to spend 52 consecutive weeks in the top 10 of the Billboard Hot 100. Perry's Teenage Dream produced five #1 hits, an accomplishment equal only to Michael Jackson's Bad albummaking her the only female artist in history to achieve this feat.

Katy Perry will work closely with Studio to create accessories, clothing, hairstyles, furnitureprops in games that truly celebrate the imagination that she brings to her performances, music videoslife. Katy Perry will also be featured throughout television advertising campaigns, online communicationsretail marketing around the world.

Available for pre-order** today, players can make their rise to fame in ™3 Showtime Katy Perry Collector's Edition. This Collector's Edition includes The Sims 3 Showtime Expansion pack, plus downloadable content including an Ultimate Stage bonus venue, iconic Katy Perry themed items,an exclusive poster. This iconic content includes fashions, a guitar, a hairstylevarious Katy Perry themed stage props.

In The Sims 3 Showtime, the latest expansion pack to the critically-acclaimed The Sims 3, players can venture into a new worldplay out a rags-to-riches story with their Sims as they become superstar singers, acrobatsmagicians, or even moonlight as a DJ. Players can watch their Sims rise to fame - or go down in flames - as they perform on stage in front of cheering crowds in all new venues. On the way to the top, players will have more tools to tell their Sims' stories the way they want to including the ability to customize stages, create Sims with all-new clothing options, traits, skillslifetime wishesinteract with objects like the new pool table, karaoke machinemechanical bull. New connected features allow players the opportunity to share their big momentsconnect with friendsfans of like never before. Using the all-new optional SimPort feature, players can send their Sim on tour to perform in their friend's world. Along the way, players can earn achievements for accomplishing special challenges that will be rewarded with new badgesthat can be viewedshared on the new in-game player profilewall.

In addition to the Katy Perry themed Collector's Edition, a Limited Edition version of The Sims 3 Showtime is also available for pre-order** while supplies last. When pre-ordered, these products feature the Ultimate Stage bonus venue. Players can place this fully customizable venue in their worldwill be able to use it as an additional stage for their Sims to perform on, complete with in-game props, backgrounds, lightsspecial effects.

or ®. For more information on The Sims 3.

*Requires The Sims 3 for PC/Mac to play.
**While supplies last. Conditionsrestrictions apply. See for details.
***In North AmericaEurope according to NPD data, Chart-track, Gfk France, Gfk Spain, Gfk-MCC GermanyEA internal estimate.

About

The Sims™ franchise, the groundbreaking game series that allows players to createlive a virtual, simulated life on a variety of gaming platforms, celebrated its 10-year anniversary in 2010has sold more than 140 million units since its launch in February 2000. Now translated into 20 different languagesavailable in 60 different countries, series has quickly become a universal gamingcultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 10 million copies worldwide across multiple platformswas the #1 best-selling PC title for 2009 in North AmericaEurope. Fan intensity is evidenced through more than 300 million downloads of player-created content including: characters, houses, storiesmore. The Sims 3, welcomes more than five million unique visitors monthly, handles more than 100 content downloads every minutemore than 3.5 million uploads to date. In addition, The Sims 3 has a broad range of community channels reaching millions of fans daily. The Sims 3 YouTube Channel videos have been viewed more than 70 million timesThe Sims 3 FacebookTwitter pages have a combined fan base of more than 10 million. Visit The Sims 3 official website to see what the players are creating at or the official YouTube Channel for at . Join The Sims 3 FacebookTwitter communities to see what fans have to say about the game at . The Sims 3 is available for PC, Mac, iPhone®, iPod touch®, mobile devices, PlayStation®3 computer entertainment system, Xbox 360® videogameentertainment system, Nintendo DS™, Wii™Nintendo 3DS™.  In August, 2011, The Sims Social browser-based game launched on Facebookwithin one month garnered an impressive 50M monthly active userssecured the #2 position on Appdata's chart of top Facebook games. To play The Sims Social.

About Electronic Arts

Electronic Arts is a global leader in digital interactive entertainment. The Company's game franchises are offered as both packaged goods productsonline services delivered through Internet-connected consoles, personal computers, mobile phonestablets. EA has more than 100 million registered playersoperates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield,Mass Effect™. More information about EA is available at .

The Sims, The Sims SocialNeed for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (StudioPublishing) Ltd.  John Madden, NFLFIFA are the property of their respective ownersused with permission. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. XboxXbox 360 are trademarks of the Microsoft group of companiesare used under license from Microsoft. Wii, Nintendo DSNintendo 3DS are trademarks of Nintendo. iPhoneiPod touch are trademarks of Apple Inc., registered in the U.S.other countries. All other trademarks are the property of their respective owner.

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