Elders : partners with Bluechip Genetics

Elders has today announced a new partnership with Bluechip Genetics, ahead of Australia's International Dairy Week.

The partnership is set to benefit Elders' dairy clients with professional dairy purchasing and sales services, through the unsurpassed knowledge and service of Bluechip Gentics' Dean Malcolm.

Mr Malcolm is well-known throughout the dairy industry both nationally and internationally as one of the most talented cattle fitters and photographers.

The partnership stands to provide a further marketing tool with popular dairy magazine, CrazyCow In Print owned and operated by Bluechip Genetics, as well as polished photography capabilities.

Mr Malcolm, together with wife Dianna, have previously achieved an Australasian record gross and average for their 'Big Bang' dispersal for a single-day, single-vendor dispersal sale.

While Bluechip Genetics has been the Premier Breeder and Premier Exhibitor six of the last seven years at International Dairy Week, the pair remain just as passionate about functional commercial cattle.

Mr Malcolm says Bluechip Genetics is excited to partner with Elders to further contribute to the dairy industry.

'While we have obviously been more involved with higher-end cattle throughout our career, we have always appreciated and respected all levels of the industry,' Mr Malcolm said.

Elders' national dairy sales manager, Rob French says; 'it is a wonderful opportunity for both parties to expand our footprint across all sales arenas, and in particular to tap into Bluechip Genetics' experience and talent for stud auctions and private sales.'

'The contribution of Bluechip to the dairy industry is unsurpassed,' he said.

Elders' partnership with Bluechip Genetics is effective immediately and is available to dairy clients nationally.