EClerx Services : Presentation of Investor Call

Investor Relations

Firm Strategy May 17th, 2024

4 Year Strategy

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eClerx at an Inflection point

• Impressive gross sales over last 5 years
• Industry Leading Margins
• Marquee Client List
• • Great Client references
  • High NPS ratings
• 3 distinct businesses with different stakeholders
• Strong team Offshore & Onshore
• • Client centric problem solving culture
  • Deep Domain
  • Robust Delivery
• Tech enabled book of work

Opportunities

• Sharper focus on sales
• Increase risk appetite
• Improve predictability of revenue
• Add new clients & Grow existing clients
• Deliver a common and consistent market message

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4 year aspirations: Be in top quadrant on growth @ industry leading margins

Market Positioning

• One eClerx
• Preferred service provider for global clients across Financial Markets, Hitech, Retail and Cable & Telco

Revenue Profile

• Focus on cross selling and filling whitespaces in existing clients
• Execute multi year deals for repeatable annuity revenue
• New Logos

Value Proposition

• Productize service delivery
• Tech led business transformation & domain

People & Delivery

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Growth Strategy

Dominate profitable service niches across core industries

What it means	Key Capabilities Needed
•	Focused approach	•	Sponsor Management
• Utilize full share of wallet in existing	•	Strong client referencing
	clients	•	Large Sales team
•	Pursue new clients and geos	• Building capabilities in adjacencies

Advantages

• Lesser time to market to build capabilities
• Existing reference-able clients
• Deep service penetration
• Existing tech assets

Risks

• Revenue concentration across volatile industries
• Possible pricing pressure in deals

FINANCIAL MARKETS

DIGITAL

CUSTOMER OPERATIONS

• Increase wallet share in existing clients by focussing on both run and change the bank
• Look at new buying segments for key capabilities - CLC and TLC

• Increase wallet share in existing clients
• Narrow focus on Top 4 core industries
• • Hi Tech, Retail, Manufacturing, Luxury & Fashion

• Expand our core services to new industries
• Offer disruptive proposals to gain new logos/market share
• New delivery centers;
• • Evaluate Near-Shore options basis client demand

Tech enabled services

• Compliance Manager: KYC managed service that utilizes cognitive technology and efficient processes to reduce cost and manage risk.
• DocIntel: Digitize complex documents for data extraction, analytics, drafting and feeding downstream systems.

• M360: Real-time insights on digital shelf, enabling e- tailers to make data-driven decisions.
• Merchandiser+: Product merchandising platform that simplifies and accelerates new product launches through GenAI infused data aggregation, product builds, and data flows.

• QA360: A GenAI powered quality evaluation platform to analyse agent behaviour, compliance adherence and conversation sentiment.
• Tech360: Predictive dialling platform to manage customer interaction journey with real-time assist capabilities for voice and chat

Top 3 Focus Areas Over The Next 4 Years

INITIATIVES

FY25

FY26 & FY27

FY28

1. STRENGTHEN SALES	2. MINE EXISTING CLIENTS &	3. ENHANCE OUR
OPERATIONS	WIN NEW LOGOS		POSITIONING
Optimize Sales HC & Utilization	Onboard a CRO		Onboard a CMO
Strengthen Sales Review &	Build adjacent capabilities		Build tech partnerships
Governance	Generate & win large deals (>$2MM ACV)	Establish Gen AI proposition
Focus on Tech Sales	Build Integrated Solutions		Leverage Analysts & Advisors
Investments in Sales & Marketing	Double the Pipeline
Increase CXO Connects	Cross Sales
	Tech/Analytics Differentiation
Pivot by Industry & Capabilities	Add multiple channels of lead	Feature as leaders in Analyst
Drive growth behaviour through	generation		rankings
Performance Management			Productize services
Focus on sustainable growth & strong margins	Leadership Development & Succession Planning

CONTINUED FOCUS ON ROBUST DELIVERY & STRONG MARGIN GOVERNANCE