Dreams Partners with Portland Trail Blazers to Re-launch
Online Fan Shop
Trail Blazers Partnership Marks Fifth NBA Team to Dreams'
Web Syndication Portfolio
Plantation, Fla. - February 21, 2012 - Dreams, Inc. (NYSE Amex: DRJ), a technology driven, multi-channel retailer focused on the licensed sports product industry, has partnered with the Portland Trail Blazers to re-launch the team's official online sports store, www.TrailBlazersFanShop.com. The deal marks Dreams' fifth alliance with an NBA team, following successful partnerships with the Golden State Warriors, Charlotte Bobcats, Chicago Bulls and Washington Wizards.
"This new online shop provides Trail Blazers fans a greater range of gear and trend-specific merchandise through our proprietary and customizable e-commerce technology," said Kevin Bates, president of Dreams' retail division. "This technology, which is supported by our ongoing marketing expertise and superior customer service, delivers an unbeatable fan website for marketing partners like the Trail Blazers."
The redesigned site will deliver an extensive array of products and sports memorabilia, including apparel, headwear, gifts, novelties, home décor and collectibles. This enhanced product selection is expected to deliver a substantial lift in sales along with an improved visitor experience.
"The decision to partner with Dreams was based upon their passion for delivering our fans the most comprehensive selection of Trail Blazers merchandise online," said Kristi Wilson, senior director of retail for the Portland Trailblazers. "Dreams quickly and effectively delivered a turn-key website that dramatically expanded our merchandise offerings, along with a quality re-design and new ways to engage our site visitors."
About the Portland Trail Blazers
Members of the National Basketball Association (NBA), the
Portland Trail Blazers were founded in 1970 and purchased by
Paul G. Allen in 1988. The team's rich heritage includes
29 playoff appearances, three trips to the NBA Finals, an NBA
championship in 1977 and a commitment to community service
and sustainability. With a corporate mission to make it
better in the community, the Trail Blazers strive to help
children and their families throughout Oregon and Southwest
Washington live, learn and play. The Trail Blazers are the
first and only professional sports franchise to receive the
prestigious National Points of Light Award for excellence in
corporate and community service. The Trail Blazers home
arena, the Rose Garden, became the first existing
professional sports venue in the world to receive LEED Gold
Certification. The team is also one of the founding members
of the Green Sports Alliance. For more information, visit www.trailblazers.com.
About Dreams, Inc.
Dreams, Inc. (NYSE Amex: DRJ) is a technology driven,
multi-channel retailer focused on the sports licensed
products industry. For more information, please visit www.DreamsCorp.com.
Forward Looking Statements
Statements contained in this press release, which are not
historical facts, are forward-looking statements. The
forward-looking statements in this press release are made
pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual
results, performance or achievements of the company to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking
statements. Such statements are indicated by words or phrases
such as "anticipates," "projects," "management believes,"
"Dreams believes," "intends," "expects," and similar words or
phrases. Such factors include, among others, the following:
competition; seasonality; success of operating initiatives;
new product development and introduction schedules;
acceptance of new product offerings; franchise sales;
advertising and promotional efforts; adverse publicity;
expansion of the franchise chain; availability, locations and
terms of sites for franchise development; changes in business
strategy or development plans; availability and terms of
capital including the continuing availability of our credit
facility with Regions Bank or a similar facility with another
financial institution; labor and employee benefit costs;
changes in government regulations; and other factors
particular to the company.