DoubleVerify announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments. By bringing DV's brand safety and suitability solution to Facebook and Instagram Feeds and Reels, DV now provides comprehensive measurement for media buys on Meta across multiple devices, placements and formats.

DV?s AI-powered classification technology ? leveraging more than 15 years of experience ? is based on robust content policies and trained on vast data signals, to ensure a balance between protection and scale.

With this release, advertisers will benefit from: Proprietary Technology: DV leverages AI to ensure the most accurate content classification at scale. DV classifies content directly above and below the placement of ads ? enabling brands to authenticate the content surrounding their promotion using DV?s Brand Safety Floor and Suitability Tiers ?

which are mapped to the GARM framework. Comprehensive Coverage: DV now offers more holistic media quality measurement across Meta ad placements including Instagram Feed, Instagram Reels Ads, Facebook Feed, Facebook Reels Ads, Facebook in-stream video and Audience Network. Trusted Measurement: Brands can rest assured that the industry?s leading, independent, third-party verification provider authenticates their Facebook and Instagram campaigns.

Advertisers have access to measurement data and insights through DV Pinnacle, the company?s unified service and analytics reporting platform, to monitor and optimize the performance of their Meta ads campaigns.