Direct Line Insurance Group PLC : Director/PDMR Shareholding

Direct Line Insurance Group PLC

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Direct Line Insurance Group plc ('DLG')

Buy As You Earn Plan ('BAYE')

Date: 6 January 2014

DLG was today notified that on 27 December 2013 the following persons discharging managerial responsibilities ('PDMRs') purchased ordinary shares in DLG ('Shares'), and were allocated one ordinary share for every two shares purchased free of charge ('Matching Shares') under the BAYE. This was a non-discretionary transaction.

PDMR	Shares held before the transaction	No. of Shares purchased	Price per share purchased (GBP)	No. of Matching Shares acquired	Shares held following the transaction
	A	B		C	A+B+C
Robert Bailhache	647	51	2.451	25	723
Darrell Evans	692	41	2.451	20	753
Jonathan Greenwood	830	51	2.451	25	906
Steven Maddock	830	51	2.451	25	906
John Reizenstein	830	51	2.451	25	906
Thomas Woolgrove	923	51	2.451	25	999

The BAYE is an HMRC-approved Share Incentive Plan under which qualifying UK employees are able to purchase ordinary shares of 10p each in the Company out of monthly deductions from salary and are allocated Matching Shares as described above.

This announcement is made in accordance with the requirements of DTR 3.1.4 R.

For any enquiries relating to this announcement, please contact:

Laura Brinkworth
Assistant Company Secretary
Email:[e-mail]

Telephone: [phone]

This information is provided by RNS

The company news service from the London Stock Exchange

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