DGTL Holdings Inc. announced the signing of a new multiservice PaaS (Platform-as-Service) contract with its data-analytics platform, TotalSocial. This latest services contract was signed with a leading online audio content company that hosts the largest library of audiobook and podcasts in the world. This latest data-analytics service agreement is valued at CAD 365,000 (in addition to existing client agreements and renewals of up to $1,000,000, as previously reported).

This contract will leverage the patented TotalSocial platform, and its expert data engineering team, for primary brand, audience and competitive intelligence research. In doing so, the TotalSocial team will perform two key studies that will deliver deep insights into both brand and audience that will allow the client's business development team to attract new digital advertisers to their leading online audio streaming platform. The first study will evaluate offline WOM (word-of-mouth) and sentiment data during major industry events and new title launches in 2023.

The second focuses on core audience and influencer segments to identify and analyze unique insights that might increase their recommendations. These studies will also identify what content and media channels are most effective for engaging core audiences and influencers for future marketing initiatives. Audience analysis will focus on the motivations of 'entertainment enthusiasts' and will identify methods to increase their advocacy and recommendations.

Key performance indicators (KPI) will validate and corroborate this primary data against historical results within TotalSocial®'s proprietary ten-year database. Key metrics include the volume, sentiment, and recommendations of on and offline social activity, along with total downloads, frequency, as well as recent trials and full-service subscription activity. The studies will also collect, analyze, and measure offline and online word of mouth data on the most relevant and trending titles and then correlate this data with digital marketing activity to evaluate performance and ROI versus third-party contractor norms. The overarching goal of these studies is to support the client's sales departments by delivering a roadmap to new revenue growth for its top advertisers and channel partners and for marketing optimization for future industry events and social campaigns.

TotalSocial collects and correlates online and offline data to be analyzed and/or actioned via a mix of award-winning products and services. TotalSocial is a preferred data analytics provider for the media sector due to its consistent ability to deliver actionable metrics for maximizing advertising revenues.