Design Milk : CEO 2021 AGM Presentation

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CEO 2021 AGM Presentation

@ghislaine_vinas

Our Strategy

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C o n t e n t - d r i v e s - C o m m e r c e

E d i t o r i a l , v i d e o , s o c i a l , e v e n t s , p o p - u p r e t a i l , a d v e r t i s i n g . A l l i n t e r l i n k e d , d r i v i n g r e v e n u e

D r o p - S h i p f o c u s

A g i l e , n o - i n v e n t o r y o r r e l a t e d o p e r a t i n g c o s t s

D i v e r s i f i e d r e v e n u e s t r e a m s

e - C o m m , s p o n s o r e d m e d i a , a d v e r t i s i n g , a f f i l i a t e p u b l i s h i n g , p o p - u p r e t a i l + t r a d e e v e n t s

S h a r e d - S e r v i c e p l a t f o r m

O n e i n t e g r a t e d t e a m e f f i c i e n t l y m a n a g e s + s u p p o r t s m u l t i p l e w e b s i t e s

D i f f e r e n t i a t e d l i f e s t yl e - c u r a t e d w e b s i t e s

E a c h w e b s i t e h a s a u n i q u e l i f e s t y l e + p r o d u c t p r o j e c t i o n , b r o a d e n i n g o u r a u d i e n c e + s a l e s

M u l t i p l e g r o w t h o p p o r t u n i t i e s

D o u b l e o u r v e n d o r b a s e , e x c l u s i v e p r o d u c t s , l i v e - s h o p p i n g e v e n t s , n e w T r a d e / B 2 B p l a t f o r m , l a r g e r p o p - u p r e t a i l e v e n t s , a D e s i g n M i l k S t u d i o f o r u n i q u e c o n t e n t , a n d M U C H M O R E !

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S y d n e y , A u s t r a l i a a n d C o l u m b u s , O H , U S A

2 3 r d N o v e m b e r 2 0 2 1 : D e s i g n M i l k C o . L i m i t e d ( A S X : D M C )

FY21 in Review

Strong FY21 results, reflecting the strength and potential of the Design Milk brand and our continued focus on the Content-leads-Commerce strategy

		Followers
only		9.5m as at
	October 2021
8.5m	9.2m
FY20	FY21

use		EBITDA
	(A$1.3m)
(A$2.5m)
FY20	FY21
* Represents gross eCommerce revenue, before any deductions
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Total revenue	Design Milk Shop
eCommerce revenue*
	A$3.4m		A$1.8m
A$1.8m	A$1.2m	A$0.5m
A$0.8m	A$2.3m
A$1.0m	FY20	FY21
FY20	FY21	Design Milk Shop (% of total eCommerce revenue)
eCommerce	Advertising	45%	70%
Rebranding	Corporate activity
		Changed ASX listing to Design Milk Co
			(ASX: DMC)
	C o n t e n t - l e a d s -
	C o m m e r c e	A$2.7m capital raise
	s t r a t e g y
		50:1 share consolidation

3

S y d n e y , A u s t r a l i a a n d C o l u m b u s , O H , U S A

2 3 r d N o v e m b e r 2 0 2 1 : D e s i g n M i l k C o . L i m i t e d ( A S X : D M C )

Q1 FY22 Trading Highlights

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9 . 5 m t o t a l f o l l ow e r s

G r o w t h o f 2 m + s i n c e a c q u i s i t i o n i n 2 0 1 9

A $ 1 2 0 k

E B I T D A

I m p r o v e m e n t

v s . Q 1 F Y 2 1

Total transaction value

A $ 1 . 2 m

Q 1 F Y 2 2 r e v e n u e

U p 1 2 8 % v s . Q 1 F Y 2 1

A $ 1 . 9 m

P r o f o r m a c a s h b a l a n c e a t 3 0 S e p t e m b e r 2 0 2 1 *

Total revenue

• 6 5 % D e s i g n M i l k e C o m m e r c e g r o w t h
• 1. s . Q 1 F Y 2 1

S e c u r e d A $ 6 5 0 k

Ad - P r o g r a m

O u r l a r g e s t t o d a t e ,

s h o w s p o t e n t i a l o f n e w

c a t e g o r i e s + c l i e n t s

use

Design Milk	11%
5%	eCommerce
AHAlife
Kaufmann Mercantile	84%	Advertising

37%

63%

@knallonstudios

* Pro forma for A$425K was received in Q2 from the Q1 FY22 completed Genesis "Next Generation of Art Cars" media campaign.

S y d n e y , A u s t r a l i a a n d C o l u m b u s , O H , U S A

2 3 r d N o v e m b e r 2 0 2 1 : D e s i g n M i l k C o . L i m i t e d ( A S X : D M C )

4

Q1 FY22 Financial Performance

Total transaction value (A$'000s)

Strongest quarter since DM launch,

Total revenue (A$'000s)supported by strong performance in eCommerce and advertising

			Christmas	Design Milk Shop represents c.84%
			of total Group transaction value,
1,000		Design Milk
		growing rapidly since launching in

only	800			AHAlife					Nov-19
600			Kaufmann Mercantile
400
200
-
Q2FY20	Q3FY20	Q4FY20	Q1FY21	Q2FY21	Q3FY21	Q4FY21	Q1FY22

1,200

1,000

800

600

400

200

-

Christmas

Q2FY20 Q3FY20 Q4FY20 Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q1FY22

Gross profit margin

EBITDA (A$'000s)

80%

Christmas

-

(100)

60%

(200)

use40%

(300)

Positive gross profit margin

(400)

Continued improvement in

EBITDA vs. LY, underpinned

nal

trend for 4 of the past 5

(500)

by robust topline growth and

quarters

effective cost management

Christmas

20%

(600)

Q2FY20

Q3FY20

Q4FY20

Q1FY21

Q2FY21

Q3FY21

Q4FY21

Q1FY22

Q2FY20

Q3FY20

Q4FY20

Q1FY21

Q2FY21

Q3FY21

Q4FY21

Q1FY22

5

S y d n e y , A u s t r a l i a a n d C o l u m b u s , O H , U S A

2 3 r d N o v e m b e r 2 0 2 1 : D e s i g n M i l k C o . L i m i t e d ( A S X : D M C )