Daktronics has partnered with Lusail Boulevard and Qatari Diar in providing eight LED displays, which were unveiled on Lusail Commercial Boulevard in Doha, Qatar, according to a press release.

Installed in Summer 2022 along the roadway leading to Lusail Stadium, the displays were first activated in September.

The installation includes four wraparound LED displays and two bespoke wraparound signs on the Lusail Real Estate Building. Four of the displays feature 25mm pixel spacing and are fully transparent from the back-side, allowing light to penetrate building interiors while providing video content.

"These new displays have been the talk of the town!" Fahad Abdullatif Al-Jahrami, chief project delivery officer at Qatari Diar, said in the release. "Bringing 3D, forced perspective into the city has been very attractive and brings more audiences to this area to enjoy the views, shops and more."

"The new 3D displays have added new features to Lusail Boulevard that are very attractive and enticing, which adds to the excitement and vibrant atmosphere of the boulevard," Ahmad Dahmash, regional manager at Daktronics, said in the release. "The freeform transparent technology allowed us to meet requirements by having a great digital display to be synergized with the rest of the displays without blocking the daylight in the offices and allowing for visibility to the outside."

Provided by Daktronics.

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