Curaleaf Holdings, Inc. and Rolling Stone Announce Strategic Partnership
June 08, 2021 at 06:17 pm IST
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Curaleaf Holdings, Inc. announce a first-of-its-kind strategic partnership between its Select brand and legendary music and culture authority Rolling Stone. Together, the lifestyle brand in cannabis joins the most prominent voice in music and pop culture to celebrate the symbiotic relationship between music and cannabis. The long term partnership leverages Select's resources and experience creating progressive, cannabis products alongside Rolling Stone, whose DNA lives at the intersection of music's past, present and future. The new line of co-branded Rolling Stone by Select products will include two product formats to start, including Select's first-ever pre-roll, as well as "The Cliq," Select's newest proprietary pod system. Both formats will feature three strains and flavor profiles hand-selected by Rolling Stone to celebrate some of the most well-known and genre-defining artists and sounds in music history. The line includes a berry-forward "Overdrive" Sativa, complex and full-bodied "Reverb" Indica, and a fruity and calming "Phaser" Hybrid. Select's commitment to enriching communities and creating inclusive, meaningful experiences and Rolling Stone's world class storytelling and culture-defining content inspired the inception of a first-of-its-kind retail space opening in Las Vegas in 2022. Additional details on the space will be released in the near future. In Nevada, Rolling Stone by Select products will be distributed through Select's wholesale partners and at Curaleaf's owned dispensaries, including Acres by Curaleaf and Curaleaf Las Vegas Boulevard.
Curaleaf Holdings, Inc. is an international provider of consumer cannabis products. The Company and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide selection and accessibility across the medical and adult use markets. It operates in approximately 17 states and owns and operates 147 dispensaries and 21 cultivation sites with a focus on states, including Arizona, Florida, Illinois, Massachusetts, New Jersey, New York and Pennsylvania. It cultivates, processes, markets and/or dispenses a range of permitted cannabis products across its operating markets, including flower and pre-rolls, dry-herb vaporizer cartridges, concentrates for vaporizing such as pre-filled vaporizer cartridges and disposable vaporizer pens, concentrates for dabbing, such as mints, topical balms and lotions, tinctures, lozenges, capsules and edibles. Through Curaleaf International Holdings Limited, it has a supply and distribution network throughout the European market.