Criteo announced the beta release of its mobile in-app performance display advertising solution. The new offering provides app developers and mobile marketers a cost effective, performance driven solution to engage and convert their most valuable users and increase the lifetime value (LTV) of customers using their mobile application. Criteo's mobile in-app product combines real-time customer behavior with the advertiser's own product catalog and creative content.

Extending to mobile its recommendation and prediction Engine, the new mobile solution generates fully personalized, dynamic banners in real-time, with each individual ad optimized to maximize conversions at a specific return on ad spend (ROAS) objective. With the recent release of a solution for mobile web and now the addition of in-app advertising, built on the back of Criteo's acquisition of AD-X Tracking, the company is uniquely positioned to provide a comprehensive solution across desktop and mobile for existing and new clients.