Creative Realities, Inc. announced a number of important additional hires in its strategic account management, operations, and sales and marketing teams in the past month. Adrian Weidmann joins CRI as Director of Strategic Account Management. As a digital media workflow transformation consultant, Adrian bridges the 'business objective' gap between the Chief Marketing Officer and Retail IT. Spanning more than 30 years of introducing various emerging digital media technologies, Adrian now assists brands, retailers and agencies designing and creating digital media strategies and activating intelligent, pragmatic shopper marketing and merchandising experiences that connect brands and shoppers whether at home, in life or in-store. Adrian has spent the past 20 years pioneering all aspects of digital media communication and in-store shopper experience from content creation, curation, configuration, publishing and delivery to digitally empowered shoppers by way of media channels of their choice. Bill Lawrence joins the Company as VP of Services, and brings over 16 years of establishing new services and capabilities, transforming business operations, building customer relationships, and delivering sustainable, profitable performance. Bill is tasked with leading CRI's entire services team including installation, Network Operations Center, customer services representatives, as well as Project Management department. Prior to joining, Bill served as VP of Cloud Strategy and Commercial Operations at CompuCom Systems, where he was promoted through eight progressive leadership roles.