COPYRIGHT AGENT A/S Copyright Agent signs with Australian photo agency Apix Syndication, providing content protection across 12 markets, putting their service on the map in the Australian market for image protection.
Copyright Agent A/S today announced their new client, Apix Syndication. With the agreement, Copyright Agent will provide their full-service IPRaaS (Intellectual Property Rights as a Service) solution to protect high-quality photographic content against other companies’ unauthorized use online.
The signing with Apix Syndication represents the first Australian client to enter an agreement for safeguarding content with Copyright Agent, making it a manifestation of Copyright Agent’s launch into a new continent. Further, the signing coincides with Copyright Agent’s plan to enter both the Australian and
As per the agreement, Copyright Agent will service Apix Syndication across 12 markets with
For a photo agency licensing high-quality photographic content globally, the need for online protection of their original work is evident.
Apix Syndication’s Director Of Licensing , April Reid states:
“We strongly believe in the value of photography as a historical record, a communication medium and an art form. It is vital that our photographers’ work and livelihood is protected and that necessary steps are taken to ensure that they are properly compensated for use of their material, particularly in this age of digital and social media when content is frequently used and shared without authorisation. To that end, we are pleased to collaborate with Copyright Agent to help protect and enforce copyright of our photographers’ work”.
Apart from being a testimony to the great need for high-quality image content protection solutions in a new market, the agreement clearly exemplifies Copyright Agent’s methods of operation, both with regards to their push-pull strategy and their glocal model.
Copyright Agent’s CEO, Henrik Eggert states:
“In many ways, the signing with Apix can be considered as the essence of our enterprise strategy. We see the effect of our entry into new markets with our push-pull approach, where entering into
About Apix Syndication
APIX Syndication is an Australian-based photo agency representing a stable of international photographers and collating high-quality beauty, lifestyle, glamour and celebrity images for worldwide licensing. With an ever-growing archive of rights-managed material available for editorial, advertising, marketing, retail and digital use, the APIX creative team is dedicated to producing the ideal content for all their clients' visual needs.
https://www.apixsyndication.com
Contacts
Henrik Eggert , CEO / adm. direktør, (+45) 40 340 440, henrik@copyrightagent.comHenrik Richard Hasselbalch Busch , Bestyrelsesformand, (+45) 31 31 45 45, busch@copyrightagent.com
About Copyright Agent A/S
Copyright Agent is a Danish-based legal-tech company that has developed a cost-effective, full-service solution enabling professional content creators to protect their copyright against the unauthorized use of their original work online. Copyright Agent services a wide range of international clients with the goal of protecting the ecosystem of originality and educating on how to stay copyright-compliant online.
https://www.copyrightagent.com
Attachments
- Download announcement as PDF.pdf
© Ritzau Denmark, source
