Conviviality : LTIP Awards

09 August 2017

Conviviality Plc
(the 'Company')

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them in accordance with the Market Abuse Regulations

Conviviality Plc(AIM: CVR), the UK's leading independent wholesaler and distributor of alcohol and impulse serving consumers through its Franchised retail outlets and through hospitality and food service, announces the following awards over ordinary shares of £0.0002 each in the Company ('Ordinary Shares') under the Conviviality Plc Long Term Incentive Plan 2016 ('2016 LTIP').

PDMR	Number of Ordinary Shares subject to the Award	Effective date of grant
Diana Hunter	182,335	08 August 2017
Andrew Humphreys	97,246	08 August 2017
David Robinson	118,315	08 August 2017
Mark Aylwin	121,557	08 August 2017

The awards will ordinarily vest in three years' time subject to the grantee's continued service and to the extent to which earnings per share and total shareholder return performance conditions set for the awards are satisfied.

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Diana Hunter
2	Reason for the notification
a)	Position/status	CEO
b)	Initial notification/Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name
b)	LEI	213800QZEVZPBN5XA643
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.0002 each GB00BC7H5F74
b)	Nature of the transaction	Grant of a Share Award under the 2016 LTIP. The awards will ordinarily vest in three years' time subject to the grantee's continued service and to the extent to which earnings per share and total shareholder return performance conditions set for the awards are satisfied.
c)	Price(s) and volume(s)	Price(s) Volume(s) Nil 182,335
d)	Aggregated information	Price(s) Volume(s) Nil 182,335
e)	Date of the transaction	08 August 2017
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Andrew Humphreys
2	Reason for the notification
a)	Position/status	CFO
b)	Initial notification/Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name
b)	LEI	213800QZEVZPBN5XA643
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.0002 each GB00BC7H5F74
b)	Nature of the transaction	Grant of a Share Award under the 2016 LTIP. The awards will ordinarily vest in three years' time subject to the grantee's continued service and to the extent to which earnings per share and total shareholder return performance conditions set for the awards are satisfied.
c)	Price(s) and volume(s)	Price(s) Volume(s) Nil 97,246
d)	Aggregated information	Price(s) Volume(s) Nil 97,246
e)	Date of the transaction	08 August 2017
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	David Robinson
2	Reason for the notification
a)	Position/status	Managing Director, Conviviality Retail
b)	Initial notification/Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name
b)	LEI	213800QZEVZPBN5XA643
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.0002 each GB00BC7H5F74
b)	Nature of the transaction	Grant of a Share Award under the 2016 LTIP. The awards will ordinarily vest in three years' time subject to the grantee's continued service and to the extent to which earnings per share and total shareholder return performance conditions set for the awards are satisfied.
c)	Price(s) and volume(s)	Price(s) Volume(s) Nil 118,315
d)	Aggregated information	Price(s) Volume(s) Nil 118,315
e)	Date of the transaction	08 August 2017
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Mark Aylwin
2	Reason for the notification
a)	Position/status	Managing Director, Conviviality Direct
b)	Initial notification/Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name
b)	LEI	213800QZEVZPBN5XA643
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.0002 each GB00BC7H5F74
b)	Nature of the transaction	Grant of a Share Award under the 2016 LTIP. The awards will ordinarily vest in three years' time subject to the grantee's continued service and to the extent to which earnings per share and total shareholder return performance conditions set for the awards are satisfied.
c)	Price(s) and volume(s)	Price(s) Volume(s) Nil 121,557
d)	Aggregated information	Price(s) Volume(s) Nil 121,557
e)	Date of the transaction	08 August 2017
f)	Place of the transaction	London Stock Exchange

Enquiries:

Conviviality PlcTel: [phone]
Diana Hunter, Chief Executive Officer
Andrew Humphreys, Chief Financial Officer

Investec (Nominated Adviser and Broker)Tel: [phone]
Garry Levin / David Flin / Daniel Adams

FTI Consulting Tel: [phone]
Jonathon Brill / Georgina Goodhew / Fiona Walker