RESTON, Va., Jan. 26 /PRNewswire-FirstCall/ -- comScore, Inc.
(Nasdaq: SCOR), a leader in measuring the digital world, today announced that
it was rated as the preferred audience measurement service by 50.4 percent of
respondents to the William Blair & Company 6th semiannual survey of the
members of the Chicago Interactive Marketing Association (CIMA). The results
for comScore extends its lead versus its nearest competitor to 25 share points
and represent a 5-percentage point gain from the mid-2008 survey.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
William Blair noted that "our proprietary tracking indicates that comScore
continues to extend its leadership position in the digital marketing
intelligence industry, with data from our semiannual CIMA survey conducted in
December 2008 indicating comScore was preferred over its nearest competitor,
Nielsen Online, by a 25-share point spread, which is up from a 20-share point
lead in the last survey."
Dr. Magid Abraham, comScore President and Chief Executive Officer
commented: "comScore's expanded leadership position is a testament to the
outstanding efforts of the entire comScore team, which has worked tirelessly
to provide the global Internet industry with a powerful and compelling suite
of products that measure the digital world. Our commitment to innovation,
continued improvement, and meeting the constant challenges of evolving digital
media is only strengthened by this important market validation."
To conduct the survey, William Blair partnered with CIMA, which boasts a
membership base of more than 800 organizations, covering publishers,
advertisers and advertising agencies. Approximately 150 members of CIMA
participated in the survey. William Blair commented that CIMA is: "One of the
world's most active Internet marketing associations and the advertisers
represented by this community provide an ideal interactive market barometer,
as they are more likely to represent established marketers that control some
of the largest online ad budgets in the world."
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world. For more information, please visit http://www.comscore.com/companyinfo.
SOURCE comScore, Inc.