COMSCORE, Inc. : comScore Releases December 2012 U.S. Search Engine Rankings
January 12, 2013 at 04:16 am IST
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January 11, 2013
comScore Releases December 2012 U.S. Search Engine Rankings
RESTON, VA, January 11, 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 66.7 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in December with 66.7 percent market share, followed by Microsoft Sites with 16.3 percent (up 0.1 percentage points) and Yahoo! Sites with 12.2 percent (up 0.1 percentage points). Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.8 percent (up 0.1 percentage points).
comScore Explicit Core Search Share Report*
December 2012 vs. November 2012
Total U.S. - Home & Work Locations
Source: comScore qSearch
Core Search Entity
Explicit Core Search Share (%)
Nov-12
Dec-12
Point Change
Total Explicit Core Search
100.0%
100.0%
N/A
Google Sites
67.0%
66.7%
-0.3
Microsoft Sites
16.2%
16.3%
0.1
Yahoo! Sites
12.1%
12.2%
0.1
Ask Network
3.0%
3.0%
0.0
AOL, Inc.
1.7%
1.8%
0.1
*"Explicit Core Search" excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
More than 17.6 billion explicit core searches were conducted in December (up 4 percent), with Google Sites ranking first with 11.8 billion (up 4 percent). Microsoft Sites ranked second with 2.9 billion searches (up 5 percent), followed by Yahoo! Sites with 2.2 billion (up 5 percent), Ask Network with 534 million (up 5 percent) and AOL, Inc. with 310 million (up 4 percent).
comScore Explicit Core Search Query Report
December 2012 vs. November 2012
Total U.S. - Home & Work Locations
Source: comScore qSearch
Core Search Entity
Explicit Core Search Queries (MM)
Nov-12
Dec-12
Percent Change
Total Explicit Core Search
16,957
17,628
4%
Google Sites
11,359
11,763
4%
Microsoft Sites
2,741
2,867
5%
Yahoo! Sites
2,054
2,154
5%
Ask Network
506
534
5%
AOL, Inc.
297
310
4%
"Powered By" Reporting
In December, 69.1 percent of searches carried organic search results from Google, while 25.6 percent of searches were powered by Bing (up 0.2 percentage points).
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.