CoinSmart Financial Inc. and The Glenlivet have collaborated in a unique initiative to support the release of Glenlivet's 14-year-old whisky. The collaboration will take place in both Ontario and British Columbia. To kick off the partnership, CoinSmart will be offering some cryptocurrency to Glenlivet's patrons by placing redemption codes on Glenlivet packaging.

The on-pack activity will enable consumers in British Columbia to enjoy a gift of cryptocurrency, with any purchase of a number of Glenlivet SKUs, including the new 14 year old special edition whisky, while customers in Ontario will get a similar offering when buying Glenlivet SKUs including Founders Reserve, 12-year old and 15-year-old whisky, and Caribbean Cask Single Malt. By marrying the two powerful brands, CoinSmart and Glenlivet will allow purchasers to experience the union of tradition and innovation by appreciating the finest spirits and exploring the world of digital assets. After scanning the QR code on a Glenlivet bottle sleeve and entering their unique promo code on the CoinSmart website, consumers will receive an initial deposit of Bitcoin as a gift, which they will then be able to exchange to any of the other digital assets traded on the CoinSmart platform, including Ethereum (ETH), Cardano (ADA), and Solana (SOL), among others.