SIMBA Chain has announced the upcoming launch of a custom NFT marketplace in partnership with Belgian football club, Club Brugge. The marketplace, entitled Club Moments, will be a destination for Club Brugge fans and ecosystem participants to purchase, trade and collect digital highlights of key Club Brugge moments, creating a one-of-a-kind fan experience. As seen in the early adoption of NFTs by the sports community, the digital ownership of a photo, video or moment in sports history has transformed fan culture and paved the way for brand expansion in conjunction with the rise of Web3 and DeFi techn ologies.

Through its partnership with SIMBA, Club Brugge will position itself as a pioneer in the sports fandom revolution and prove to the mainstream community that blockchain adoption can be simple and accessible to all. SIMBA's Enterprise platform makes easy integration possible for organizations looking to leverage blockchain technology through a unified API layer and enterprise tooling platform for Web3 smart contracts. To introduce the metaverse effortlessly into the European football ecosystem, SIMBA will operate as the one-stop-shop for Club Brugge to build a fan-first, Web3-based world.

From the marketplace's backend blockchain technology to creative promotional efforts, SIMBA will have a hand in all aspects of revolutionizing Club Brugge's digital identity.